Auri, Inc. Announces the Launch of W*RKS™ by AURI

LAGUNA BEACH, Calif., Feb. 7, 2012 /PRNewswire/ -- Auri, Inc., (OTCBB: AURI.OB), a technology-based fashion footwear company, today announced the launch of its W*RKS™ by AURI system.

W*RKS™ by AURI is a proprietary system of patented and patent pending technologies, advanced materials and innovative designs, engineered to invisibly integrate into fashion and luxury footwear, across a broad spectrum of styles, structures and manufacturing needs.

Current technologies include patent pending forefoot and encapsulated gel systems, patented active heel suspension systems, asymmetrical arch support systems, engineered Liqui-cell® medical grade technologies and Outlast® temperature regulating linings.

Auri has entered into a license agreement with a well known US fashion brand under which Auri has been granted the right to design, manufacture and market a line of men's footwear for this fashion brand incorporating W*RKS™ by AURI technologies.  These products are scheduled to debut later this month at numerous fashion and footwear trade shows, including MRket, Project & FN Platform in Las Vegas.

Auri's business strategy includes maximizing profits, growing its brand equity and delivering superior customer satisfaction through strategic collaborations and co-branding opportunities. Auri is currently in advanced discussions with a number of industry-leading fashion brands and retailers to develop, design and collaborate on a number of lines of fashion footwear products in both the men's and women's segments.

"Our company continues to make meaningful progress in each component of our growth strategy," stated Ori Rosenbaum, Chairman and Chief Executive Officer of Auri. "With an  expanding core brand of footwear products that delivers style without sacrifice, a focused strategy on becoming the leader in technology innovation and integration in this space and our current and developing strategic partnerships, we believe that Auri is well positioned for growth."

About Auri, Inc.

Auri designs, crafts and markets fashion footwear for men and women, fusing performance engineering, innovative designs and advanced materials to provide luxury footwear. Crafted with Italian leathers and hand finished details, Auri's products incorporate a seamless fusion of next level technologies with pure style, delivering a unique experience of a no compromise style. For more information, please visit http://www.worksbyauri.com or www.worksbyauri.com.  

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995

With the exception of historical information, the matters discussed in this press release, including without limitation, Auri Inc.'s ability to introduce products containing the W*RKS™ by AURI system later this month at numerous fashion and footwear trade shows; Auri, Inc.'s ability to capitalize on its business strategy; Auri, Inc.'s ability to develop, design and collaborate with a number of industry-leading fashion brands and retailers on a number of lines of fashion footwear products in both the men's and women's segments; and that Auri, Inc. is well positioned for growth are forward-looking statements that involve a number of risks and uncertainties.  The actual future results of Auri, Inc. could differ from those statements.  Factors that could cause or contribute to such differences include, but are not limited to, the acceptance by Auri, Inc.'s current and potential customers of products manufactured by Auri, Inc.; the ability of Auri, Inc. to successfully negotiate additional licensing agreements with fashion brands and retailers; unforeseen manufacturing issues; Auri, Inc.'s ability to attract sufficient capital to continue to market and manufacture its products; the ability of Auri, Inc. to attract and retain talented individuals; adverse economic and market conditions; and other events, factors and risks previously and from time to time disclosed in Auri, Inc.'s filings with the Securities and Exchange Commission, including, specifically, those factors set forth in the "Risk Factors" section of Auri, Inc.'s most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission.

Contact:

Ori Rosenbum, Chairman and CEO
Auri, Inc.

OTCBB: AURI.OB

Phone: (949) 793-4045
Email: [email protected]
Web: www.aurifootwear.com

SOURCE Auri, Inc.