LAGUNA BEACH, Calif., July 27, 2011 /PRNewswire/ -- Auri, Inc., (OTCBB: AURI), today announced its full fall 2011 collection, including 25 men's and 23 women's styles, respectively. The fall 2011 products will be available starting in August at approximately 120 retail locations including Fred Segal, Rubenstein Brothers, The Tannery, and Gary's.
"We are very excited about our fall 2011 lineup," said Ori Rosenbaum, Chief Executive Officer of Auri, Inc. "The breadth and depth of this collection is the best I have seen in our Company's history. We are leveraging the success we had in the first half of this year to create even more excitement around our women's collection. We believe the combination of great styles and unmatched comfort will expand our sales and brand in this large and growing category. A new marketing campaign and appearances at five trade shows this summer will produce additional positive momentum."
Auri's women's fall collection incorporates the season's hottest trends, including vintage styles and weatherized looks. Consisting of flats, fashion pumps, platform heels and numerous boots including ankle boots, mid-calf boots and a classic riding boot, all styles are crafted from Italian leather including rich suede and embossed patent. The collection's color selection consists of seasonal fall shades including reds, browns, fawn and metallic bronze. Retail prices range from $145-$425.
The men's collection features a diverse lineup of casual, dress, and sports footwear. The leather collection incorporates rich tone leathers that are highly polished or burnished to create a hand-crafted finish. The men's sport collection features tailored styles for a clean fit while the dress collection incorporates classic styling with a contemporary twist. The entire men's assortment utilizes Outlast® temperature regulating linings throughout the shoe. Retail prices for the men's line range from $150-$285.
To view the Fall 2011 collection please visit: www.aurifootwearonline.com.
About Auri, Inc.
Auri designs, crafts and markets fashion footwear for men and women, fusing performance engineering, innovative designs and advanced technical materials to provide a new level of luxury in fashion footwear. Crafted with Italian leathers and hand finished details, the products incorporate a seamless fusion of next level technologies with pure style delivering a unique experience of a no compromise style.
Advanced technologies include active suspension systems, compression control, Outlast® temperature regulating linings, Liquicell® ultra-thin liquid-filled interface technology, and encapsulated gel technologies. For more information, please visit www.aurifootwear.com.
Safe Harbor Statement
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SOURCE Auri, Inc.