aussieBum's New-Age Approach To Underwear

Mar 22, 2011, 09:00 ET from aussieBum

SYDNEY, March 22, 2011 /PRNewswire/ -- Global men's life style brand aussieBum announces its latest range, 'Man', a whole new, raw approach to men's underwear. Highly refined, but low maintenance, this range contours the body for the wearer who wants a superior shape and uncomplicated comfort and to be left feeling polished and powerful.

'Man' is a redefined, refined version of brief underwear that is stripped of heavy banding, classically masculine and timelessly sexy. 'Man' has a supportive fabric, yet is light to the touch. The new age 'Man' is no myth down under. He makes a statement simply and comfortably in his own skin.

Says aussieBum founder, Sean Ashby, "There is so much unnecessary analysis and discussion out there about who the new age man is and the lengths he's supposed to go to evolve, but it really doesn't have to be that complicated for a man to be sexy, strong and refined. Our new range, 'Man' is the next generation of men's brief that has been specifically designed with lightweight, supportive fabric for ultimate comfort. Its form fitting cut is free from loud branding or extra bells and whistles. The underwear is there to complement - rather than distract from - the man that is wearing it."

Product Specifics

'Man' comes in two colour options, white and charcoal, and is available in sizes XS – XXL. It is made from a perfect blend of yarns of Cotton, Elastine and Polyester for that combination of comfort, stretch, durability and aesthetic.

Stockists

aussieBum is sold in many of the world's leading department stores; Selfridges & Co., Harrods, Kadewe, Bijenkorf and many more. 'Man' is now available online in 12 different languages at aussieBum.com. Ordering online includes free shipping worldwide.

Price: AUD$ 22.45 exc. GST

aussieBum - Celebrating 10 years of outstanding international success.

2006/09 Winner of the Australian Exporter of the Year Awards in Manufacturing by the Australian Trade Commission (Austrade), aussieBum is reputed for its undisputed manufacturing techniques and cutting edge design innovation. Now more than ever, if you doubt yourself... wear something else!

For broadcast quality video and high resolution images, please click on the following Multimedia News Release:

http://medianet.multimediarelease.com.au/bundles/e874dcbd-7574-488b-b407-86f507c22dca

For all media images and video please visit http://www.aussiebum.com/man/.

For further information, editorial and product samples please contact:
Mariana Aguiar
aussieBum
Email: mariana@aussiebum.com
Phone: +61-2-9560-2099

SOURCE aussieBum



RELATED LINKS

http://www.aussiebum.com/man