Austin Company Wins HubSpot Impact Award for Work with Presidential Campaign
Coolhead Tech cited for Innovative Use of Hubspot Connect Platform and Zendesk for the Ben Carson for President Campaign
AUSTIN, Texas, Aug. 30, 2016 /PRNewswire/ -- Austin-based Google for Work Partner Coolhead Tech was announced winner of the "HubSpot Integrations Innovations Impact Award" for their work with the Ben Carson for President campaign.
The Integrations Innovations Impact Award recognizes creative use of HubSpot's Connect Platform and honors the innovative way companies, like Coolhead Tech, provide unique services for their clients.
In late June, Coolhead Tech submitted a blog entry for the Impact Awards titled "This Orange Kool-Aid Makes the Impossible Possible" describing how the Carson campaign was able to "defy the logic of engagement in electoral politics and astonish the nation."
The Carson campaign sought to build a new level of intimacy with voters all over the country. Through the HubSpot - Zendesk integration and software licensed by Eusocial the campaign created the #AskBen platform. #AskBen was a unique two-way messaging service that enabled supporters to have 24/7 access to the candidate.
Over 300,000 organic subscribers nationwide engaged with Dr. Carson through the #AskBen service.
Voters across the nation were able to submit their questions, comments and/or concerns directly to the campaign by opting-in via text message or email.
HubSpot's responsive mobile design allowed for a smooth integration with the #AskBen messaging service. Voter questions were routed to Cloud-based customer support platform Zendesk for prioritization and replies.
The Zendesk integration pushed replies back to the campaign's HubSpot portal to create or supplement a contact's information in HubSpot's CRM.
The integration was one of many leveraged on behalf of the campaign. The inclusion of Internet stalwarts such as Google Apps, Chrome, Shopify and Eventbrite combined with custom integrations built on Hubspot's Integration Platform helped support the campaign's unprecedented online interactions.
"Coolhead's Apps Admins helped make it possible for millions of supporters to connect with me on a daily basis to get questions answered and to provide their own opinions. Congratulations to the entire Coolhead Tech team on winning this "Hubspot Impact Award."
Dr. Ben Carson
Retired Neurosurgeon and Former Republican Presidential Candidate
"Our team here at HubSpot is proud to call Coolhead Tech a Partner and recognize them with this Award."
Patrick Shea
Field & Channel Marketing, Director at HubSpot, Inc.
"We found that personally connecting one on one with the American people through a medium they felt comfortable using opened up a dialogue that hasn't been seen before in a presidential campaign."
Nathan Berning
CEO at Eusocial
About Coolhead Tech
Austin, Texas based Coolhead Tech provides Cloud solutions to mid-market companies and organizations, with a particular focus on adoption, apps administration, consulting and business integrations. Founded in 2008 Coolhead Tech's portfolio of business integrations offers a complete solution that includes solutions ranging from RingCentral's Cloud PBX that integrates with Google Apps to Chrome devices by Asus, Dell and Lenovo.
About HubSpot
HubSpot ($HUBS) is the world's leading inbound marketing and sales platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 15,000 customers in more than 90 countries use HubSpot's software, services, and support to transform the way they attract, engage, and delight customers. HubSpot's inbound marketing software, ranked #1 in customer satisfaction by VentureBeat and G2Crowd, includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics, all in one integrated platform. Sidekick, HubSpot's award-winning sales application, enables sales and service teams to have more effective conversations with leads, prospects, and customers. Recognized by Inc., Forbes, and Deloitte as one of the world's fastest-growing companies, HubSpot is headquartered in Cambridge, MA with offices in Dublin, Ireland, Sydney, Australia, and Portsmouth, NH. Learn more at www.hubspot.com
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