Authentic Brands Group Partners with Reshop to Deliver Instant Refunds

Partnership Aims to Set a New Standard for The Refund Experience for Customers and Merchants with Faster, Seamless Returns

NEW YORK, May 22, 2025 /PRNewswire/ -- Today, Authentic Brands Group (Authentic), a global brand development and licensing platform, announced a strategic partnership with Reshop, the platform redefining refunds for consumers and merchants. Through this partnership, Reshop becomes the instant refund provider for brands within the Authentic portfolio, which will be introduced through a phased rollout. Reshop believes that refunds should be as quick as any other transaction, and is dedicated to modernizing the refund experience, turning returns from an inconvenience into a positive touchpoint for consumers that reinforces brand loyalty. Through the partnership, Reshop and Authentic are now giving consumers immediate access to their money, enabling faster repurchases and creating a better shopping experience.

Authentic Brands Group is committed to continuously enhancing the consumer shopping experience across its portfolio. By integrating with Reshop, Authentic's brands are enhancing their refund process with speed and efficiency, further solidifying their commitment to customer satisfaction. Known for redefining the shopping experience, Authentic's brands are now setting new standards for the post-purchase funnel.

"Speed, convenience, and optionality are key factors for retailers to ensure success in today's landscape, and we're always looking for new ways to enhance the shopping experience for our customers. We're thrilled to partner with Reshop to continue to improve the overall post-purchase experience for shoppers, offering them greater flexibility through instant refunds," said Adam Kronengold, Chief Digital Officer at Authentic.

Reshop is continuing to grow its network of leading brands and retailers, joining existing partners including Alo Yoga, Steve Madden, Dolce Vita, and more. Reshop empowers merchants to strengthen customer relationships through fast, hassle-free refunds. By partnering with Authentic, Reshop will continue to expand its influence as the go-to instant refund provider for forward-thinking brands.

"The early success of Reshop has really cemented the need for our platform and showcased its impact for retailers," said Anthony Eisen, CEO of Reshop. "We're seeing half of our customers go back to the original merchant for repeat purchases and often incredibly fast, with the majority of repeat purchases happening in less than 24 hours and in some cases as little as one minute. It's exciting to see how instant refunds are driving that behavior, and we can't wait to expand this experience to even more customers through our partnership with Authentic, which has an incredibly loyal network of shoppers across its brands. We're eager to deliver the best possible service to keep them coming back."

This partnership marks the beginning of the phased rollout, beginning with Reebok, Champion, Vince Camuto, and Juicy, followed by additional brands such as DC Shoes, Roxy, RVCA, and Volcom. Together, Authentic and Reshop are leading the charge in making returns faster, simpler, and stress-free.

About Reshop
Launched in 2024, Reshop is focused on making refunds faster and more rewarding for both shoppers and merchants. By providing shoppers with immediate access to their money, Reshop helps increase satisfaction and drive more sales for retailers. For more information, visit Reshop.com.

About Authentic Brands Group
Authentic Brands Group (Authentic) is a unified platform that integrates M&A, licensing, brand strategy and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Authentic owns more than 50 global brands, generating approximately $32 billion in annual retail sales. These brands have a significant presence in 150 countries, with more than 13,000 freestanding stores and shop-in-shops, as well as 400,000 points of sale worldwide. Authentic's portfolio of globally recognized brands includes Shaquille O'Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.

For more information, visit authentic.com. 
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SOURCE Reshop