Authentic Response, Inc. Joins World's Top Panel Companies to Advance Data Quality Across the Market Research Industry

Jun 11, 2010, 10:46 ET from Authentic Response Inc.

NEW YORK, June 11 /PRNewswire/ -- Authentic Response Inc., a leading consumer and B2B panel provider to the market research community, has come together with the world's leading panel companies - eRewards/Research Now, Global Market Insite, Inc. (GMI), Survey Sampling International, Toluna, uSamp - and Imperium, a leading technology development firm, to create Imperium Category Exclusion (ICE™), the first broad-based category exclusion program for the market research industry.  Authentic Response, along with these other leading panel companies have formed the ICE™  User Group, whose goal is to drive optimal sample quality.

The ICE User Group, of which Authentic Response is a founding member, is a complementary partnership that is focused on delivering major quality advances to the market research industry.  Panel company members bring deep knowledge of sampling and research, while Imperium adds extensive experience in the design, development and execution of technology solutions.  By collaborating to bring these capabilities together, the ICE User Group is working to drive significant improvements in data integrity that will benefit the entire industry.

"Providing reliable, high quality data for our clients continues to be a top priority for us, as reflected by our commitment to the ICE initiative," said Jim Follett, CEO of Authentic Response. "The ICE™ initiative is going to be a true value added solution for our industry to address category exclusion issues."

ICE is the third component in Imperium's suite of data quality offerings, including the Verity™ respondent validation service and the RelevantID digital fingerprinting technology.  Available to all RelevantID users, ICE makes product category part of each respondent's digital fingerprint.  As a respondent takes an ICE client survey, this data can be used to exclude those who have recently participated in similar surveys, helping to eliminate potential respondent biases.

"What's unique about the ICE offering is that it provides a broader approach to category exclusions," said Marshall Harrison, Founder and CEO of Imperium.  "Companies often rely on multiple sources for survey respondents, and while respondent providers can exclude individuals that have recently participated in a study for a specific product category, ICE helps the industry look at respondent behaviors in full to make more educated sampling decisions.

To learn more about Authentic Response and its data quality initiatives, visit

About Authentic Response

Since 1998, Authentic Response has led the market research industry with best of breed solutions for global online sample, including its Authentic Recruitment panelist recruitment technique, its patented Double Opt-in permission standards, and its Authentic Validation techniques to ensure the most legitimate, secure survey responses.  With industry-leading reach to consumers, IT professionals, business decision makers, and numerous other segments it's no wonder that hundreds of market research firms look to Authentic Response for their global online sample needs.  For more information about Authentic Response, please

About Imperium

Imperium is a leading technology development firm specializing in the design, development, implementation and support of database systems for business intelligence and integrated e-business solutions. Imperium provides innovative products and services in the areas of market research, financial services, telecommunications, healthcare, marketing, advertising and web design.

SOURCE Authentic Response Inc.