21 Mar, 2018, 06:18 ET
LAS VEGAS and KANSAS CITY, Mo., March 21, 2018 /PRNewswire/ -- AutoAlert, automotive's leading data and predictive-analytics platform, unveils the industry's first Consumer Experience Management (CXM) Platform.
Combining its suite of Data Mining, Social Media, Messaging, CRM, and Reputation Management software solutions, AutoAlert has created a proprietary, big data platform, to draw insights about customers' purchasing habits, and predict their next vehicle purchase. AutoAlert now provides something that was missing — action.
"We quickly realized that big data has no value unless it is actionable both for the consumer and the employees at the dealership," said Mike Dullea, Chief Executive Officer of AutoAlert.
The newly developed Pando communication platform, along with its CRM-like process engine, was the missing link in making big data actionable for dealerships and OEMs looking to appeal to the needs of the modern shopper. It is this addition to the AutoAlert suite of products that creates the industry's first Consumer Experience Management (CXM) Platform.
Today's consumers are expecting a personalized experience, both online and in the brick-and-mortar space, and this integration finally provides dealers with the actionable insights found in big data to make this experience possible.
"Taking all of the data and presenting the customer with a One-to-One communication strategy was, quite frankly, the easy part," Dullea said. "It is the art of taking that online knowledge, and seamlessly creating that same personalized experience when the consumer interacts with brick-and-mortar, that was challenging. With Pando, we cracked the code."
AutoAlert's CXM Advanced Algorithms aren't limited to the data insights found within their internal platform. Using a dynamic open API, they already have integrations with major CRMs and DMSs in the space, and all automotive software companies are welcome.
"Customer expectations are changing faster than ever, and right now our industry is at a crossroads in trying to keep up with what appears to be moving targets. For years, dealerships, OEMs, and Software Consolidators, such as Cox Automotive and Vista Partners, have been unsuccessfully trying to adapt legacy DMS, CRM and Equity Mining solutions to help us engage our consumers in the right way," said Todd Crossley, Dealer Principal at Gary Crossley Ford. "The efforts to combine separate platforms, at this point, could be considered a failure. There is no one to blame. This is a solution that needed to be built from the ground up."
Visit AutoAlert at the NADA Show at booth 3792C in the Las Vegas Convention Center to find out more about how CXM will revolutionize automotive.
A pioneer in data mining and new client engagement, AutoAlert was founded in 2002 and now leads the automotive industry in data-mining, communication platforms, and other software solutions. AutoAlert's technology bridges the communication gap between a dealership's management, employees, and customers, creating high-quality sales opportunities, increased gross margin, and improved customer retention.
Visit www.autoalert.com to learn more about AutoAlert's software solutions for growing and supporting dealerships.
For more information, contact Ryan Rigdon, AutoAlert's Senior Director of Strategy and Execution, at [email protected]
For OEM inquiries, contact Kendall Billman, AutoAlert's Senior Vice President of Sales, at [email protected]
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