LAS VEGAS, Aug. 22, 2017 /PRNewswire/ -- Leading CTV and OTT monetization expert, Vidillion, announced its partnership with AutoDealerNetwork.TV today.
The service delivers a private live TV network to dealerships, including news, sports, travel, lifestyle, business and weather content from Turner's portfolio of networks, in addition to targeted, programmatic ad-serving from Vidillion to dealership sales and service waiting rooms nationwide.
Since May, more than 50 dealerships in the north and south east of the U.S. took part in the initial launch of the content and monetization network in their businesses.
Over the course of 2017, more than 3000 dealerships throughout the U.S. will launch the advanced digital signage platform intended to provide dealership customers with up-to-the-minute news and entertainment.
According to Dirk Newsome, Operations Manager of AutoDealerNetwork.TV, "The service is specifically designed to entertain customers and guests, provide relevant information, product education and targeted services and offers to customers in waiting room areas. The great thing about working with Vidillion is that it allows dealerships to display their commercials while also blocking their competitor's commercials."
Tom Engdahl, President & CEO of Vidillion says, "The AutoDealerNetwork.TV product gives dealerships the ability to feature their commercials- whether that means dealership or auto brand specific spots- while blocking competitor's commercials. We feel that is a big deal and really brings a level of targeting into a space that can certainly benefit from local spots hyper-tailored for each market."
Dealerships install an AutoDealerNetwork.TV set top box for use with their existing TVs in their waiting room.
According to Newsome, "A single AutoDealerNetwork.TV set top box and one TV will display approximately 7,000 to 10,000 commercials each month regarding your products and services. If multiple boxes are installed in a property, the revenue opportunities and ability to reach customers in a meaningful way with special offers and direct dealership storytelling are exponential."
Vidillion plans on replicating this concept further in the advanced digital signage marketplace. Engdahl says, "This service has unlimited uses and can be applied in auto sales & service businesses, but also in healthcare, spa services and any environment where there is a waiting room."
Vidillion is a leading-edge provider of video delivery and advertising technology for online video distributors and over-the-top system operators. Vidillion's suite of services enables content providers to optimize monetization of their programing while allowing advertisers to precisely target connected viewers based on content, device, geography, activity history, language and context. More at www.vidillion.com.
Stephanie Misar, VP, Business Development & Marketing
Dirk Newsome, Operations Manager
Alexandra Packey, Communications
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