Autodesk and Badgeville Win Gartner & 1to1 Media CRM Excellence Award

Autodesk joins Intuit, Cisco, AAA, United Airlines and others to win prestigious award for CRM innovation

May 07, 2013, 13:07 ET from Badgeville

SAN DIEGO and REDWOOD CITY, Calif., May 7, 2013 /PRNewswire/ -- Badgeville, the #1 gamification platform, today announced that their customer Autodesk, Inc., earned top recognition in the Gartner CRM Excellence Awards for their Badgeville-powered integrated marketing campaign. Autodesk, the market leader in 3D design, engineering, and entertainment software, won the Gartner award for increasing software trial usage by 40% with gamification techniques built on Badgeville's Behavior Platform.

Due to the power and sophistication of Autodesk's software, a user license can be a significant investment for a professional user. This makes software trials a critical component of a customer's purchasing decision. In fact, company data showed that prospects were twice as likely to purchase Autodesk products if they had used the software at least three times during a 30-day trial period.

"Badgeville has enabled us to exceed our goals in trial downloads for our initial campaign," said Dawn Wolfe, Sr. Digital Marketing Manager, Autodesk. "The Behavior Platform's flexibility has also enabled us to expand our gamification program and test new ways to successfully engage our customers across our flagship products such as AutoCAD."

Through this joint awards program, 1to1 Media and Gartner spotlight excellence among organizations that take a customer-centric approach to improving their business performance and have seen exceptional results from doing so. The winners were selected by a panel of judges, including Gartner analysts, 1to1 Media editorial staff, and business experts.

"The 2013 winners showcase excellence in customer centricity. These 12 customer-focused leaders demonstrate how an enterprise commitment to making improvements to the customer experience and investing in the right technologies, processes, and people can lead to real financial gains," said Mila D'Antonio, editor-in-chief of 1to1 Media. "1to1 Media honors these companies for their leadership in support of, and innovations geared toward, advancing their organizations to becoming customer centric."

Scott Nelson, managing vice president, Gartner Research, points out, "The continued evolution is placing more emphasis on areas such as social, mobile, and analytics. But the organizations that won this year's CRM Excellence awards show that the key is to balance those new areas with solid strategies and vision, effective process redesign, and a robust infrastructure to deliver real client value."

The identification of a Gartner & 1to1 Media CRM Excellence Award winner or finalist is not an endorsement by Gartner or 1to1 Media of any vendor, product, or service. More information on the Gartner & 1to1 Media CRM Excellence Awards is available at at and on the Gartner Customer 360 Summit Web site at

About Badgeville
Badgeville, the #1 gamification and behavior management platform, enables companies in virtually every industry to influence and measure user behavior. World-class businesses in more than 20 countries use Badgeville's Behavior Platform, an award-winning Platform-as-a-Service (PaaS) solution, to increase customer loyalty, user engagement, and employee performance across an organization's websites, mobile apps, and enterprise applications. With over 200 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including Deloitte, EMC, Oracle, Autodesk, Bell Media, NBC, Universal Music, VMware, and more. Founded in 2010, Badgeville is based in Redwood City, Calif. and has offices in New York and Europe. (To learn more follow @Badgeville or visit

About Gartner Customer 360 Summit
The Gartner Customer 360 Summit is a comprehensive event offering the latest customer strategies and technologies, how those technologies affect your customer relationship initiatives, and what organizational and cultural changes must occur to meet your company's goals. Additional information is available

About Gartner
Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is a valuable partner in over 13,000 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA, and has 5,500 associates, including 1,400 research analysts and consultants, and clients in 85 countries. For more information,

About 1to1 Media 1to1 Media is dedicated to helping organizations realize the greatest value from their customer base. We provide resources that deliver relevant information on the latest thought leadership regarding customer strategy and marketplace trends. Our flagship publication 1to1 Magazine's Weekly News Digest explores the best practices and trends from companies using customer initiatives to drive results. 1to1 Media is a division of Peppers & Rogers Group.

SOURCE Badgeville