Automation Suppliers See Sustainable Revenue Channel in MAC Services for Oil and Gas Industry
Integrating with IT to extend the traditional scope of MAC will enhance business value globally, finds Frost & Sullivan
MOUNTAIN VIEW, Calif., March 3, 2015 /PRNewswire/ -- Main automation contractor (MAC) services are becoming the de-facto standard in oil and gas megaprojects owing to the need to reduce cost overruns and eliminate delays. A declining workforce and increasing project complexities are further forcing customers to extend MAC to value-added activities. Meanwhile, integration with technologies enabling connectivity and convergence, data and risk management as well as asset, production and energy optimization will enable automation suppliers to widen their portfolio and become main automation and information contractor (MAIC).
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New analysis from Frost & Sullivan, Competing and Differentiating in the MAC-Driven Global Oil and Gas Industry, finds that the market earned revenues of $6.20 billion in 2014 through MAC approach and estimates this to reach $9.37 billion in 2021 at a compound annual growth rate of 6.1 percent.
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"Automation suppliers' intention to create long-term life-cycle relationships with oil and gas companies favors the deployment of MAC-style projects," said Frost & Sullivan Industrial Automation and Process Control Senior Industry Analyst Naveen Kumar Ramasamy. "Additionally, end-users' sophisticated need to increase productivity, improve energy efficiency, ensure seamless operator interfaces, manage alarm overload, and automate the consolidation of operational data for business decisions can only be understood and executed by automation suppliers with MAC approaches."
Though automation vendors are evolving from "problem-solving" solution providers to "one-stop shop and long-term value-creation" strategic partners, their lack of bold acquisitions in the disruptive technology space leaves a gap in the market. The absence of niche technologies that complement MAC services could allow information technology based companies to wrestle the market away from industrial automation companies.
Deploying a project execution model based on synergized alliance with customers, system integrators, and engineering, procurement and construction companies will help MAC service providers deliver more value. Offering managed services will also pave the way for partnerships with national oil companies.
"Automation vendors must develop capabilities to collect, integrate, view, control, and share information, and then build robust infrastructure to provide integrated managed services focusing on the entire lifecycle of an asset," concluded Ramasamy. "This will unlock new greenfield and brownfield opportunities for MAC in the global oil and gas industry."
Competing and Differentiating in the MAC-Driven Global Oil and Gas Industry is part of the Industrial Automation & Process Control Growth Partnership Service program. Frost & Sullivan's related studies include: Solution Strategies to win in the Midstream Oil and Gas Market, and Mobility and Its Impact on Industrial Environments. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
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Competing and Differentiating in the MAC-Driven Global Oil and Gas Industry
NE14-10
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SOURCE Frost & Sullivan
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