AUTOMOTIVE AND ENTERTAINMENT CONVERGE AT THE 2026 LOS ANGELES AUTO SHOW WITH NEW COLLABORATIONS, CELEBRITY EXPERIENCES AND MORE
From industry dealmakers at AutoMobility LA to 10 days of music, art, creators and celebrity experiences, the Los Angeles Auto Show uniquely brings the powerful connection between cars, entertainment and culture to life.
LOS ANGELES, Oct. 29, 2026 /PRNewswire/ -- The Los Angeles Auto Show®, presented by Chevron with Techron®, will showcase the enduring intersection of automotive and entertainment through a growing lineup of industry collaborations, celebrity collections, live music and cultural experiences.
For decades, cars have helped define film, television, music, art, fashion and popular culture. With automakers, entertainment brands and creative talent together in Los Angeles, the show provides an authentic annual destination to explore that connection, from the business behind the collaborations to the experiences audiences can enjoy firsthand.
ENTERTAINMENT KICKS OFF AUTOMOBILITY LA MEDIA AND INDUSTRY DAY
Entertainment is one of three defining themes shaping AutoMobility LA in 2026, alongside Energy and Autonomy, reflecting the powerful connections between automotive innovation, popular culture and the creative industries. From industry collaborations and dealmakers at AutoMobility LA to celebrity experiences, live music, art and entertainment across ten public days, the theme comes to life through experiences that connect cars, culture and communities.
Deals & Dealmakers at the LA Auto Show – Debuting during AutoMobility LA on Nov. 19 with The Business of Modern Mobility, an invitation-only executive forum exploring how cross-industry collaborations create growth. Leaders from automotive, entertainment, media and other sectors will examine opportunities spanning content, commerce and culture.
RACER Creator Awards – The second annual awards held at AutoMobility LA will roll out the red carpet and bring influencers and leading automotive creators to Los Angeles, recognizing the voices shaping car culture and extending its reach across digital audiences.
Networking Socials – Live music and DJs provide the backdrop to multiple networking events and social gatherings throughout media day, providing a comfortable and productive setting for business discussions and to make new connections with industry executives and participating brands
"Los Angeles car culture has always been about more than the vehicles we drive," said Terri Toennies, President of the Los Angeles Auto Show. "It influences our entertainment, art, music and the stories we tell. What makes the LA Auto Show special is its ability to bring those worlds together, connecting iconic brands, creative talent and passionate communities in ways that people can experience firsthand. It's a celebration of the many ways cars shape our culture and bring us together."
ENTERTAINMENT COMES TO LIFE ACROSS 10 PUBLIC DAYS
The connection continues at the LA Auto Show, where entertainment becomes part of the visitor experience alongside new vehicles, test drives and Southern California car culture.
Highlights include:
Road to Home Benefit – The show's first music benefit experience, Road to Home, benefiting PetSet, will take place Saturday, Nov. 21, supporting Los Angeles-area animal welfare organizations. Artists and partners will be announced in November.
Gabriel "Fluffy" Iglesias – The comedian will present some of his favorite Volkswagen buses from his personal collection and showcase Pocho Fino tequila, bringing his passion for cars, community and his new beverage brand to the show floor.
LA Metro x West Coast Customs – Created for a World Cup collaboration with West Coast Customs and Justice Care Opportunities Department, LA Metro is bringing their fully customized bus into The Underground featuring luxury wheels, a custom wrap, DJ rig and a fully reimagined interior complete with TVs, LED lighting and premium seating.
Lou Williams & Will "Spank" Horton – On Saturday, Nov. 21, comedian Will "Spank" Horton and former NBA player Lou Williams will host a special podcast live from the show floor inside a custom classic vehicle from Black Classics Car Club community who are celebrating their 40th anniversary in 2026.
Jacqueline Valenzuela – LA native, artist and curator Jacqueline Valenzuela bridges the gap between fine art and the Chicano world of lowriding and will curate a special collection of art cars that represent her passion, her work and her community inside The Underground.
Rachel Pizzolato – On Friday, Nov. 20, award-winning scientist, inventor, fashion model and television personality Rachel Pizzolato, well known for her role on Discovery's MythBusters Jr. will share the latest vehicles, automotive breakthroughs and show highlights, interacting and sharing exclusive content all day long.
Superstars Auction – Bringing the excitement of extraordinary, Superstars specializes in curated, once-in-a-lifetime experiences, exclusive sports and entertainment access, luxury hospitality and unique memorabilia through its auction platform. Its collaboration with the show celebrates the connection between automotive passion and unforgettable experiences, creating new opportunities for attendees to turn their interests into lasting memories while supporting a good cause.
Leen Customs – Bringing together automotive passion and collectible culture, Leen Customs has built a devoted global following through its highly detailed, limited-edition enamel pins celebrating iconic vehicles, motorsports and pop culture.
In-N-Out Burger – The iconic chain of restaurants brings its brand to The Underground, interacting with attendees through entertaining games, exclusive merchandise and lively themed displays that reinforce the storied connection between car culture and drive-ins.
Lucas Museum of Narrative Art – The newly opened museum will introduce families and attendees to its mission, collections and membership opportunities while exploring the relationship between storytelling, imagination and mobility.
Interactive Displays – Racing simulators, interactive exhibits and immersive activations are a major attraction at the LA Auto Show, drawing huge crowds and engagement to the 20+ automaker exhibits in the show's main halls.
Paws & Purpose – Subaru through its Subaru Loves Pets program will once again partner with local rescue organizations and host daily programs where attendees can meet and interact with dogs available for adoption. Additionally, PetSet will activate on both weekends sharing information on its national charter initiative and work with local pet organizations to help furry friends get off the streets of LA to find their forever home.
DRAGON BALL XENOVERSE 3 Road Tour – DRAGON BALL XENOVERSE 3 Road Tour will make a stop at LA Auto Show where visitors can play a demo of the game, coming in 2027. DRAGON BALL XENOVERSE 3 is a completely new Dragon Ball experience, where players decide the hero they want to be in an unexplored Dragon Ball world: AGE 1000. Visitors can play the demo, take a photo in AGE 1000 and receive exclusive goodies.
Live DJs in The Underground – Various DJs across the 10 days will liven up the show's car culture destination, bringing a live soundtrack to the collections, custom builds and communities that define the space.
Together, these experiences demonstrate how automotive and entertainment continue to shape one another, and how the LA Auto Show brings that relationship to life through industry access, consumer engagement and stories shared beyond the show floor. Additional entertainment collaborations and activations will be announced.
AutoMobility LA takes place Thursday, Nov. 19, followed by the Los Angeles Auto Show Nov. 20-29. For public tickets, visit LAAutoShow.com. For media and industry registration, visit AutoMobilityLA.com.
Talent, dates and appearances all subject to change.
ABOUT LOS ANGELES AUTO SHOW
Founded in 1907, the Los Angeles Auto Show® is one of the longest-running and most influential automotive events in the world and a leading consumer destination for car shoppers, enthusiasts, families, media and the global industry. Held annually at the Los Angeles Convention Center, the show features global automakers, vehicle debuts, test drives, technology, lifestyle experiences and Southern California car culture in the most important vehicle market in the United States. The 2026 Los Angeles Auto Show runs Nov. 20–29, 2026.
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Los Angeles Auto Show
SOURCE Los Angeles Auto Show
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