Sep 05, 2017, 12:34 ET
NEW YORK, Sept. 5, 2017 /PRNewswire/ -- Each independently owned and operated General Motors dealership is now able to partner with automotiveMastermind® (Mastermind), the leading behavior prediction technology for the automotive industry. The Mastermind technology quickly and efficiently shows dealers who is ready to buy and the exact reasons why, helping them to review sales opportunities sooner.
"As General Motors' vehicle lineup continues to evolve through 2018 - from the new Buick Regal TourX to the GMC Terrain and Chevrolet Traverse - we can help dealers now precisely target those potential buyers," said Marco Schnabl, CEO and co-Founder of automotiveMastermind. "We are looking forward to bringing the success we've had with Cadillac dealers – helping them sell more than 7,000 vehicles in the first half of 2017 - to, Chevrolet, Buick and GMC and are confident the Mastermind technology will help them successfully target and convert the best possible buyers into loyal customers."
Mastermind's proprietary technology captures thousands of data points, gathered from the dealer management system (DMS) and combines it with Big Data – social media profiles, financial records, product and consumer lifecycle information, socio-demographics and more. The data is distilled down to one simple number, the Behavior Prediction Score® (BPS), a simple ranking from 0-100 that demonstrates to the dealer which customers would result in immediate sales. In addition, Mastermind delivers customer-specific motivational talking points right to the salesperson's desktop, and highly personalized marketing campaigns proven to increase the probability of a customer visiting a dealer.
"Mastermind has been working with approximately 100 Cadillac dealers, who have seen immediate benefits from our technology and micro-targeted marketing. Ninety-two percent said that Mastermind makes it easier for them to sell cars1," said Andrew Gillman, Vice President of Sales and Marketing for automotiveMastermind. "We are confident all of General Motors' brands will see the benefit of behavior prediction analytics to achieve the same great results, and we have the added benefit to the dealers of being fully approved for iMR Turnkey Matching Funds (co-op program)."
Mastermind has a proven track record of transforming the dealership experience for consumers and revolutionizing the way automotive dealerships and manufacturers, find, engage and earn long-lasting customer relationships.
Founded in 2012, automotiveMastermind is the leading provider of predictive analytics and marketing automation technology for the automotive industry. The company's cloud-based platform helps dealers precisely predict automobile-buying behavior and automates the creation of micro-targeted consumer communications, leading to proven higher sales and more consistent customer retention. automotiveMastermind currently works with close to 1,000 dealer partners. Headquartered in New York City and San Francisco, automotiveMastermind has now tripled its employee count in the last year. For more information, visit automotivemastermind.com or follow them on Twitter @autoMastermind.
1 automotiveMastermind Experience Survey 2.0 – All-Brand Results, August 2017
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