SOUTH JORDAN, Utah, Oct. 10, 2016 /PRNewswire/ -- AutoPoint, a Solera company and a leader in creating and implementing data-driven marketing solutions, today announced a new solution that takes a proactive approach to vehicle sales. Titled Sales Journey, the new solution leverages customer data to change the way dealers market their vehicles. Sales Journey presents a new way to conquest vehicle sales customers and attract them to chosen dealership lots.
Sales Journey addresses the challenge of attracting new customers and retaining existing customers as they prepare to buy or lease a new vehicle in a competitive dealer market. The new solution's predictive targeting methods allow dealers to gain a marketing advantage at critical early stages in the vehicle sales process. Such a data-driven approach increases the dealer's impact within the automotive sales sphere, and allows them to anticipate customers' needs and co-opt competitors.
"Sales Journey creates an essential link between the service relationship and the sales lot," says Mike Martinez, Managing Director of AutoPoint. "Smarter proactive marketing to the new vehicle buyer eases the transition for existing service customers back to the sales lot, as well as engages new customers who subsequently join the retention cycle. Sales Journey gives dealers an effective way to reach those new customers before they're lost to the competition."
AutoPoint is an industry leader in marketing strategies, service execution, and digital vehicle titling. It was the first company to bring these critical pieces together and connect them to through a mutual platform that enables OEMs and dealers to deliver an effortless, effective vehicle owner experience, resulting in increased customer satisfaction as well as incremental parts, service, and sales revenue.
As a pioneer in the automotive technology space, AutoPoint has developed, delivered, and managed solutions for thousands of franchised dealers and their OEM partners. The company has amassed loyal customers across the nation who depend on its innovative solutions and extensive support organization for their success. Customers trust in AutoPoint's unparalleled track record for delivering measurable success and sustainable, profitable growth.
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