NEW YORK, Aug. 9, 2017 /PRNewswire/ -- AutoShares, a division of ViewTrade Securities, is a full service online broker-dealer with a focus on automatic investing, and ETNA, a fast growing FinTech firm, offering a white label trading platform and trading APIs for online broker-dealers and robo-advisors, today announced the launch of a new web-based trading platform for AutoShares. AutoShares partnered with ETNA in early 2017 to private label ETNA Trader, an online trading platform developed by ETNA, that is being quickly adopted by the trading community.
AutoShares makes the process of managing investment related brokerage retirement accounts easy and affordable. Investment transactions are entered into the clients' online brokerage account according to their pre-determined instructions.
Providing exceptional market access, technology, trade execution, and customer support are AutoShares' top priorities. By private labeling ETNA Trader with its award-winning innovative HTML5 and mobile trading frontends, AutoShares continues to live up to its goals. AutoShares has also joined the growing number of market participants, both buy-side and sell-side, that adopted ETNA API as a primary means of connectivity with their algo trading and robo-advisory clients.
"For us at AutoShares, exceptional technology and customer support are top priorities. We strive to be relevant in a fast-paced world of online investing, which is not easy nowadays. Thanks to our alliance with ETNA, we were able to launch the new platform in such a short period of time. Our clients will benefit from all the cool features the new platform offers to them, especially the new API for robo-advising firms." - said AutoShares.
"AutoShares has been around for years in the financial services industry and has a tremendous experience in trading. We are proud to become a part of this project by offering ETNA's technology and expertise and drive the FinTech innovation further on," said Roman Zhukov, CEO and Founder of ETNA.
AutoShares is a Division of ViewTrade Securities, Inc. Members of FINRA and SIPC. AutoShares is an online trading firm that offers a wide array of services to meet the needs of all our clients. Our full range of benefits include: Online Investing, Automatic Investing, and AutoTrading Services in Stocks, Options, and ETFs worldwide.
ETNA is a FinTech and trading technology developer since 2002. Its flagship product ETNA Trader is an all-in-one white label online trading platform for brokers, trading firms and FinTech startups. Launched in 2012 the platform has been quickly adopted by best online broker-dealers in the United States. Being highly customizable it is also leveraged as a foundation by 3rd party FinTech developers. In 2015 ETNA API for robo-advisors was launched to automate trade execution and compliance for digital financial advisors and alternative investment platforms. In 2017 Barron's Magazine Rating of Best Online Brokers 2017 25% of the featured firms were relying on ETNA's trading technology. For more information about ETNA Trader, please watch video visit www.etnasoft.com
SVP, Product Marketing
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