Autoweek.com Announces Partnership With Jumpstart Automotive Group
Largest Portfolio of Automotive Shopping Sites Adds Leading Voice of American Car Culture
DETROIT and SAN FRANCISCO, Oct. 20, 2015 /PRNewswire/ -- autoweek.com, one of America's leading sources of online car reviews, news, information, and insight, and Jumpstart Automotive Group, an expert digital marketing and advertising company, today announced an exclusive advertising sales representation agreement effective immediately.
Launched in 1994, autoweek.com, delivers industry leading automotive content in the form of new car and truck reviews, the latest automotive news and trends, car culture insight, and motorsports coverage. Autoweek magazine, founded in 1958, is also part of the Autoweek Media Group and Crain Communications, Inc., an industry trade publication leader that includes Advertising Age and Automotive News.
Jumpstart works with its portfolio of digital publishers, including Car and Driver, U.S. News Best Cars, NADAguides, J.D. Power Cars, autoweek.com, Autobytel, Daily News Autos, CarGurus, LeftLane, CarSoup, and CarBuzz to maximize automotive OEM and dealer advertising revenue. The company has built a reputation as a thought leader in the online automotive marketing industry and is known for its True Market Impact™ brand health reports and in-depth shopping trend insights.
Through this relationship, Jumpstart will reach more than 21 million unique visitors per monthi, and will exclusively represent all of autoweek.com's digital advertising inventory.
"We are extremely pleased to forge this partnership with Jumpstart," said Dutch Mandel, publisher of the Autoweek Media Group. "Jumpstart's unique approach to maximizing publisher revenue while delivering innovative marketing programs for advertisers is the right match for autoweek.com as we continue to expand our automotive content and shopping offerings."
"Autoweek.com delivers world class, automotive consumer content," said Jumpstart CEO Nick Matarazzo. "Our ability to work closely with a highly respected brand like autoweek.com to develop custom, high performing marketing programs is a big win for our advertising partners."
About Autoweek:
The Autoweek Media Group delivers automotive information and insight to car buyers and enthusiasts across multiple platforms, from print, online and mobile to video and television. Its team of car experts shares opinion, insight, news and data that guide buyers and enthusiasts in their automotive quests.
Autoweek is the nation's only fortnightly enthusiast car magazine that for more than 58 years has tested new vehicles, reported the latest car news and trends, and covered auto racing in all its forms. At autoweek.com, breaking news and fresh content is delivered 24/7.
Follow Autoweek on Facebook (facebook.com/AutoweekUSA) and Twitter (@AutoweekUSA).
Autoweek Media Group is owned by Crain Communications, Inc. publisher of leading industry trade publications Advertising Age and Automotive News, among others. It is the only automotive media brand based in Detroit, Mich.
About Jumpstart:
Jumpstart Automotive Group, a division of Hearst Magazines, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. Jumpstart is an industry thought leader known for its True Market Impact™ brand reports and in-depth shopping trend insights. Exclusively representing automotive digital publishers, Jumpstart reaches consumers at all stages of consideration and provides in-market scale. Connect at Jumpstart Twitter and Facebook.
Jumpstart is: Car and Driver, U.S. News Best Cars, NADAguides, J.D. Power Cars, autoweek.com, Autobytel, Daily News Autos, CarGurus, LeftLane, CarSoup, and CarBuzz.
i comScore Media Metrix Multi-Platform, April – June 2015
SOURCE Autoweek
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