MEMPHIS, Tenn., March 7, 2017 /PRNewswire/ -- AutoZone, Inc., the leading retailer and a leading distributor of automotive replacement parts and accessories in the United States, today announced the launch of Duralast GT brake pads, its new top-of-the-line brake offering with race-ready, proven stopping performance that drivers can count on. Duralast GT is the latest innovation in Duralast brakes, part of AutoZone's private label family of products, which is comprised of products manufactured to meet or exceed OE quality, durability and performance.
To support the new brakes and highlight their incredible stopping power, Team Penske driver Joey Logano ran the Duralast GT brakes on the No. 22 Shell-Pennzoil Ford Fusion that won the "Clash" at Daytona on February 19.
Until now, there hasn't been a brake pad on the market that delivers the extraordinary stopping power you witness in stock car racing redesigned for the streets," said Troy Hitchcock, Vice President, Merchandising, AutoZone. "Duralast GT is geared toward drivers in search of high-performance stopping power at all temperatures, and it is a great option for street and track racing, heavy-duty truck hauling and towing, and fleet and pursuit use."
The technology used in Duralast GT brakes is comprised of a series of performance enhancing features including: a V-Slot design, which helps reduce wear and increases stopping power; Quiet Shield® Shims, not available in the aftermarket today and exclusive to Duralast GT, that feature a nitrile-weave construction designed to create vibration diffraction. The high-temperature carbon formulation is ideal for high performance street and track use. AutoZone's Duralast brake line is comprised of Duralast, Duralast Gold Semi-Metallic, Duralast Gold Ceramic, Duralast Max, and now Duralast GT, the latest premium brake offering within the line.
AutoZone will officially launch its Duralast GT partnership with Team Penske and Logano during the STP 500 weekend at Martinsville Speedway March 31-April 2. Logano will drive a specially-designed Duralast GT Ford Fusion during the STP 500 race weekend. AutoZone continues its multi-year agreement with Team Penske that includes marketing rights to Logano and his No. 22 Team Penske Ford Fusion. Under the agreement, in addition to using Duralast GT brake pads in racing, Logano and Team Penske will utilize the Duralast GT brake pads during specific tests over the course of the 2017 season in hopes of providing feedback to further enhance the product.
"I was blown away by Duralast GT's high performance and stopping power; they stood up to every test," said Logano. "AutoZone asked me to take part in their national advertising campaign, and it was a lot of fun using a Ford Performance Mustang GT to push the limits of the brakes. It's exciting to have Duralast GT on the No. 22 Ford Fusion, and I look forward to continuing the partnership with AutoZone."
Duralast GT brakes are now available exclusively at AutoZone and AutoZone.com.
As of February 11, 2017, AutoZone sells auto and light truck parts, chemicals and accessories through 5,346 AutoZone stores in 50 states plus the District of Columbia and Puerto Rico in the U.S., and 491 stores in Mexico, 26 IMC branches and nine stores in Brazil for a total count of 5,814.
AutoZone is the leading retailer and a leading distributor of automotive replacement parts and accessories in the United States. Each AutoZone store carries an extensive product line for cars, sport utility vehicles, vans and light trucks, including new and remanufactured automotive hard parts, maintenance items, accessories, and non-automotive products. Many stores also have a commercial sales program that provides commercial credit and prompt delivery of parts and other products to local, regional and national repair garages, dealers, service stations, and public sector accounts. IMC branches carry an extensive line of original equipment quality import replacement parts. AutoZone also sells the ALLDATA brand diagnostic and repair software through www.alldata.com. Additionally, we sell automotive hard parts, maintenance items, accessories, and non-automotive products through www.autozone.com, and accessories, performance and replacement parts through www.autoanything.com, and our commercial customers can make purchases through www.autozonepro.com and www.imcparts.net. AutoZone does not derive revenue from automotive repair or installation.
General Media Relations (in regards to Duralast GT launch): Havas Formula, 312-229-0605, AutoZone@havasformula.com
Corporate Media Relations, Ray Pohlman, 866-966-3017, firstname.lastname@example.org
Financial: Brian Campbell, 901 495-7005, email@example.com
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SOURCE AutoZone, Inc.