Avari Launches to Redefine What Vacation Rental Management Can Deliver

The company is building an innovative model designed to bring greater personalization and hospitality to vacation rentals, launching with 5,500 homes across 24 markets to date.

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PARK CITY, Utah, Sept. 1, 2026 /PRNewswire/ -- Avari, a vacation rental management company, officially launches with homes across 24 markets and a new vision for the future of vacation rentals. Built on a foundation of deep industry expertise, Avari brings a more thoughtful, hospitality-driven approach to vacation rental management designed to deliver stronger performance for homeowners and more personalized stays for travelers.

Formed in late 2025 following the acquisition of management rights for 24 former Vacasa markets, Avari officially assumed management earlier this year with an established operational foundation already in place, including more than 5,500 homes, more than 700 employees, experienced local teams operating within each regional market and thousands of homeowner relationships.

Avari is led by a team of leading industry experts and some of the most respected operators in vacation rental management including President & Chief Operating Officer Ashley Horsley, who has been instrumental in defining the company's vision and operating model. Horsley previously served as Chief Executive Officer at 360Blue, a luxury vacation rental manager in the Florida panhandle. More recently, she co-founded and served as President and Chief Commercial Officer at Key Data, the vacation rental industry's leading business intelligence and benchmarking platform. United by a commitment to data-driven decision-making, operational excellence and homeowner success, Avari's leadership team is setting a new standard for what professional property management can deliver.

The company currently manages homes spanning premier vacation destinations in seven states – Florida, Alabama, Utah, California, Oregon, Nevada, and Washington. Today, Avari further expand its Utah and Washington footprints with homes in Moab and Heber City, Utah, and the San Juan Islands, Washington.

A New Model for Vacation Rental Management

Avari aims to evolve vacation rental management by applying a more thoughtful, high-touch approach to the guest and homeowner experience.

For homeowners, this model starts with a substantial investment in revenue management and a more strategic approach to property performance. Avari has increased its ratio of revenue managers to homes 6x since launch, making this one of the company's most significant areas of investment. Dedicated revenue managers continuously evaluate pricing, occupancy, booking pace, seasonality, local events and traveler demand to drive more dynamic pricing that generates stronger long-term returns. Because these specialists are embedded within the markets they support, they can recognize demand drivers and market shifts that algorithms may miss.

For travelers, Avari aims to combine the comfort and flexibility of a vacation home with the consistency of a trusted hospitality brand. Each home is thoughtfully prepared for arrival and stocked with essential amenities, including linens, towels and kitchen and bath supplies. Guests also benefit from seamless communication before, during and after their stay; locally curated travel guides developed by Avari's in-market teams, helping travelers discover some of the best restaurants, attractions and highlights each destination has to offer; and a simplified checkout with no need to strip beds, take out trash or complete an extensive cleanup checklist.

"Avari was built to challenge the conventional approach to the industry by bringing together deep expertise, a service-first mindset and a commitment to innovation that drives stronger property performance while creating a better overall experience for guests," said Brandon Labrum, Co-CEO of Avari.

As part of its continued investment in the guest stay, Avari is exploring additional ways to personalize stays based on traveler needs, from enhanced in-home amenities such as beach towels and pet supplies to services that can help families secure items like cribs or car seats. The company is also exploring local and national partnerships designed to unlock added value for guests, including savings on local experiences and services, and plans to roll out a guest loyalty program later this year.

"We believe vacation rentals should deliver hospitality -- not simply access to a home -- and help travelers truly experience the destinations where they're staying," said Ashley Horsley, President & Chief Operating Officer. "That means continually investing in the details that make travel more personal, whether that's simplifying checkout, creating locally curated resources or introducing new ways to enhance the guest journey over time. "For us, hospitality begins with the human perspective, and our focus is on finding meaningful ways to make each stay feel personal and intentionally crafted."

Avari's ability to deliver this model at scale is supported by its combination of trusted local experts and sophisticated national resources. In-market teams bring deep destination knowledge and oversee homeowner relationships, property care and the guest experience, while Avari's national team provides expertise in technology, revenue management, and marketing. Together, these capabilities allow Avari to deliver a more personalized service for homeowners and guests while maintaining the consistency and resources of a large-scale hospitality brand.

Future Growth

Looking ahead, Avari plans to continue investing in hospitality innovations that strengthen both the homeowner and traveler experience while pursuing intentional, opportunistic expansion into mature vacation destinations. Alongside new markets, the company will continue exploring personalized guest services, strategic partnerships and new offerings and amenities designed to create more seamless, rewarding stays. Rather than prioritizing inventory growth alone, every home is evaluated for quality, character and guest appeal before joining the portfolio.

For more information, please visit https://www.stayavari.com/.

About Avari
Avari is a next-generation vacation rental management company redefining what homeowners and travelers should expect from the vacation rental experience. Combining experienced local teams with national expertise in revenue management, marketing, technology and hospitality, Avari helps homeowners maximize long-term property performance while delivering exceptional guest experiences. The company manages more than 5,500 vacation homes across premier U.S. vacation destinations and is committed to building a trusted hospitality brand that connects travelers with authentic, locally inspired stays. Learn more at stayavari.com.

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SOURCE Avari