PARIS, January 8, 2013 /PRNewswire/ --
Nexway, a premium e-commerce platform and digital marketing expert, announced that Avast, a leading publisher of free antivirus software, including the world's most widely-used consumer security software, with over 170 million protected devices, has chosen to use Nexway In-Product Store (IPS) technology for worldwide online sales of its digital products.
As part of the international agreement, Nexway supports Avast in achieving its strategic goal to market its solutions and consumer products. Avast leverages Nexway's innovative e-commerce technology which is integrated directly into its software products. With Nexway's In-Product Store (IPS) solution, Avast can now market e-commerce offers to customers inside the software, without requiring a traditional web-based e-commerce redirection.
The new IPS technology creates a unique, friction-free e-commerce experience, enabling the user to take advantage of multiple commercial offers, such as purchasing software updates directly within the software for a streamlined shopping experience. The consumer completes each step of the purchase process with a higher level of confidence, without leaving the software. Nexway's IPS technology is a perfect match for Avast's business model, which allows consumers to test the product before making any purchase. In-product store offers can be targeted and personalized for each user segment, installed product or for individual regions.
For the publisher, the benefit is immediate: conversion rates are increased, acquisition of new customers is optimized and retention of existing customers is improved, as well. Nexway's IPS technology offers new opportunities to drive online sales strategically and tactically, by reaching customers more directly. The customer relationship and brand awareness are strengthened, as the consumer feels closer to the publisher. With Nexway's IPS technology, consumers are a click away from becoming customers, as each installed product becomes a potential sales agent.
For global deployment of Avast IPS solution, Nexway relies on the support from its multiple subsidiaries covering all major global markets (EMEA, NA, LATAM and APAC). Additionally to the In-product store platform, Nexway has allocated resources from its Digital Agency, which drives e-marketing campaigns for user acquisition, retention and purchase optimization (e-CRM campaign and site optimization).
"Nexway has been selected to develop an In-Product Store e-commerce platform for Avast," said Glenn Taylor, Avast vice president of sales. "Nexway challenged our existing business model and proved to increase conversion. We performed extensive AB testing to validate the Nexway solution, closely comparing In-Product-Store results with our traditional web-based solution. We're very excited about the relationship and continued opportunities to improve our business with Nexway," said Glenn Taylor, Avast vice president of sales.
"This new partnership proves the success of our international strategy and expansion into major global markets," said Gilles Fabre, Nexway managing director. "Working with an industry leader like Avast is a huge reward for our team's effort. We're proud to have gained Avast's confidence and to find our place in this global competition."
Nexway is a global e-commerce provider for the digital industry (software, games and other digital products), focused on international publishers, distributors and resellers. Founded in 2002, Nexway has enjoyed rapid growth, thanks to strong and diversified partnerships with key software vendors (Kaspersky, Avanquest, Microsoft, IObit, Nero, Imsi Design…), video game publishers (EA, Ubisoft, THQ, Sega, NCSoft, Take 2…) and retailers (Fnac, Orange, Gamestop, Pixmania, VirginMega, ElCorteIngles, Tom's Guide, Softwareload, Dell…).
With headquarters in Paris, Nexway has subsidiaries in Frankfurt, San Francisco, Tokyo, Sao Paulo, Luxemburg , Madrid, Milan, Warsaw and Nimes.
SVP Global Sales Store - IPS
CEO Nexway Inc. & Latam