LOS ANGELES, Aug. 20, 2012 /PRNewswire/ -- As the most widely used search engine in the world, Google must frequently update its algorithms to ensure that its users have the best experience possible and that their searches return appropriate sites. Avital Web, SEO firm in Los Angeles, is encouraging business and website owners to learn more about recent updates to Google's algorithms.
Billions of different pages and Internet sites are available, and search engines crawl and categorize them so that users can more easily locate the specific pages and sites they need. Google uses programs called Googlebot, or spiders, to sift through these pages. The Googlebots rely on a complex series of algorithms to determine which sites need to be crawled and how often they should be crawled. Once the pages are crawled, they are indexed according to keywords, content and other attributes so that when a search engine query is entered, Google can return the most relevant entries according to more than 200 different factors.
Google Panda, which was rolled out in early 2011, created massive waves all across the Internet. It was designed to weed out sites with lower quality content, or content farms, sites with excessive advertising, sites with scraped or stolen content and sites with duplicate content. Google Penguin was introduced just over a year later. The Google Penguin update further refined the algorithms by focusing on websites with backlinks that appeared to be spam, footer links, backlinks to unrelated websites and other link-related issues and blackhat SEO techniques. Shortly after the Google Penguin update, Google updated and refreshed Google Panda.
Each time Google updates its algorithms, websites owners must be prepared to handle any resulting drop in page ranking. Although they may work hard to maintain a strong Internet marketing campaign, high quality content and appropriate links, errors and oversights can still occur. When a website drops in page rank, it can take weeks or even months to recover.
Avital Web, SEO company, offers various services, including internet marketing, and provides customized search engine optimization packages that are tailored to the unique needs of each SEO campaign and work to achieve the goals of website owner.
You can visit http://www.avitalweb.com or call (877) 971-7177 for more information.
SOURCE Avital Web