Avive Named First Aid Sponsor of Prisma Health's 36th Walk for Life & Famously Hot Pink 10K + 5K

Five Avive Connect AED®s will be deployed along the course to help ensure a faster, more coordinated response to cardiac emergencies

SAN FRANCISCO, Oct. 12, 2026 /PRNewswire/ -- Avive Solutions, manufacturer of the Avive Connect AED® announced it is the first aid sponsor of the 36th Walk for Life & Famously Hot Pink 10K + 5K, presented by Prisma Health Midlands Foundation. The event will take place Saturday, October 17, 2026, in Columbia, South Carolina.

As part of the sponsorship, Avive will supply five Avive Connect AEDs for the event, helping ensure participants, volunteers, and spectators are protected by connected, ready-to-use emergency technology along the route.

"The Walk for Life & Famously Hot Pink 10K + 5K, which supports Prisma Health Breast Centers in our community, attracts thousands of participants each year – and their safety is of the utmost importance," said Jeffery Faw, Prisma Health Midlands Foundation Executive Director and Chief Development Officer. "Having these devices on hand will help ensure that should a cardiac emergency take place, our medical team is armed and ready with the latest technology to assist."

A Connected Approach to Cardiac Emergencies

Avive Connect AED®s will be carried along the course by the event's medical volunteers, placing them in the hands of trained professionals who can use them to deliver lifesaving care if needed. Designed for fast, confident use in any situation, the Avive AED features an intuitive touchscreen, real-time CPR guidance during a rescue, and clear visual instructions, so anyone can respond quickly and effectively, even without prior training.

Weighing just 2.1 pounds, the Avive AED is the smallest and lightest FDA-approved AED on the market, making it easy for responders to carry and store. Its universal electrode pads work on both adults and children, eliminating the need to purchase separate, costly pediatric keys or pads. To treat a child between 1 and 8 years old, responders simply press the Child button.

About the Walk for Life & Famously Hot Pink 10K + 5K

The Walk for Life and Famously Hot Pink 10K + 5K is Prisma Health Midlands Foundation's signature fundraising event benefiting Prisma Health Breast Centers in the Midlands. The event has a two-fold purpose: to raise awareness about breast cancer and to raise funds for Prisma Health Breast Centers.

On event day, a mammography van will be on-site, and community partners will host informational tables featuring products and services that support breast cancer patients.

Now in its 36th year, the Walk for Life has raised more than $13 million to fund the latest in digital mammography technology and to enhance programs and services for patients and their families. This year's proceeds will fund a new Prisma Health Mobile Mammography Van, fully equipped with a 3-D mammography unit, to further increase access to care for women and men in urban and rural communities throughout the Midlands.

How to Participate

To register, volunteer, or learn more about the Walk for Life & Famously Hot Pink 10K + 5K, visit: https://give.phmf.org/site/TR/Events/General?pg=entry&fr_id=1240

About Avive Solutions:

Avive Solutions, Inc. is a Brisbane, CA-based company dedicated to developing state-of-the-art Automated External  Defibrillators (AEDs) designed to be accessible, intuitive, and effective in saving lives during Sudden Cardiac  Arrest emergencies. Avive's mission is to ensure that lifesaving AED technology is available in every community  across the nation. Learn more at avive.life.

About Prisma Health Midlands Foundation:

Prisma Health Midlands Foundation, a 501(c)(3) nonprofit organization, engages community partners to enhance health care for patients and families served by Prisma Health in the Midlands. For more information, visit PrismaHealthMidlandsFoundation.org.

Media Contacts:

Mackenzie Kirk
Content Marketing Manager, Avive Solutions
[email protected]

Katie Williams
Director of Communications, Prisma Health Midlands Foundation
[email protected]

SOURCE Avive Solutions, Inc.