Avocado Green Mattress Partners With 1% for the Planet To Plant 48,250 Trees, Fund Women's Center In Rwanda

HOBOKEN, N.J., Jan. 8, 2019 /PRNewswire/ -- Avocado Green Mattress, an e-retailer of natural and sustainable sleep products, has partnered with 1% for the Planet to make strides on global environmental issues. 1% for the Planet is an international organization whose business members contribute at least one percent of their annual sales to environmental nonprofits. Their mission is to build, support and activate an alliance of businesses financially committed to creating a healthy planet.

"1% for the Planet business members serve as important catalysts for long-term environmental sustainability; they support nonprofits on the front lines all over the world, tackling the urgent issues facing our planet. We're grateful for Avocado Green Mattress for engaging in our movement and driving real positive change," said Kate Williams, CEO of 1% for the Planet.

"It's inspiring to see the resulting work of a year-long partnership; we believe the collective action of responsible businesses can help change the future of our planet."

Through this partnership, Avocado Mattress contributed to twelve different national and international environmental nonprofits in 2018—selecting a new cause each month. In October, the featured nonprofit was Kula Project, a nonprofit dedicated to eradicating poverty in Rwanda through the development of entrepreneurs. As a result of the month-long alliance, Avocado Mattress was able to fully fund the development of a Kula Women's Center in Rwanda.

"We are so proud of the work we will accomplish through our partnership with Avocado Mattress," said Sarah Buchanan-Sasson, Executive Director and Co-Founder of Kula Project.

"Kula Project was founded on the belief that poverty is not a lack of money, but a lack of opportunity. We believe that if organizations invest in the ideas and businesses of people living in poverty, together, we can change the future. We are grateful that Avocado Mattress believes the same. This partnership will not only change the lives of the women of the Coko Women's Center, but the lives of their children, and that's when an unimaginable future becomes a reality."

In April, in honor of Arbor Day, Avocado Mattress selected the Arbor Day Foundation. As a result of their donation, the Arbor Day Foundation planted 48,250 trees to assist in cleaning the air and water, slowing climate change, and preventing species loss.

Their May partner, as voted by Avocado Mattress employees, was the Bee Girl organization. Bee Girl is a nonprofit on a mission to educate and inspire communities to conserve bees, their flowers and our food systems. As a result of the partnership, Bee Girl restored 100 acres of highly degraded pastureland into lush fields to provide habitat for bees, regenerate soil, conserve water and sequester carbon.

Other nonprofits included the New York-based City Harvest—which helped rescue 220,000 pounds of food waste that was delivered to New Yorkers experiencing food-insecurity, the Social Plastic Foundation, the Ojai Valley Land Conservancy (OVLC), and Blue Planet.

"We are a mission-driven and responsible company that sees our environmental and activist work as an essential piece of our company DNA," said Avocado Mattress Co-Founder and CEO, Jeff D'Andrea.

"We hope to make even greater strides in the environmental and social causes we care about in 2019 through our alliance with 1% for the Planet."

Avocado Green Mattress is an eco-luxury e-retailer that makes green and eco-friendly mattresses and pillows. Products are handmade in California without polyurethane foams, memory foams, chemical flame retardants, or chemical adhesives between the comfort layers. They are on a mission to provide a healthy, non-toxic, chemical-free sleep environment while promoting green living, human wellbeing and sustainability. 1% of all Avocado Green revenues are donated to environmental nonprofits.

1% for the Planet is a global organization that connects dollars and doers to accelerate smart environmental giving. Through our business and individual memberships, 1% for the Planet inspires people to support environmental organizations through annual memberships and everyday actions. We advise on giving strategies, we certify donations, and we amplify the impact of the network. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, our members have given more than $200 million to environmental nonprofits, to date. Today, 1% for the Planet is a network of more than 1,800 member businesses, hundreds of individual members, and thousands of nonprofit partners in more than 60 countries. Learn more at www.onepercentfortheplanet.org.

If you would like more information, please contact Jessica Hann at [email protected].

SOURCE Avocado Green Mattress

Related Links

https://www.avocadogreenmattress.com