Avocados From Mexico Celebrates Fall With A Full Plate of Activities
Celebrate Hispanic Heritage Month and Football Season with Avocados From Mexico
23 Aug, 2017, 13:03 ET
DALLAS, Aug. 23, 2017 /PRNewswire/ -- This season, the number one selling brand of Avocados in the U.S., Avocados From Mexico (AFM), is celebrating fall traditions with a robust line-up of promotions and new partners, continuing to grow the category, while bringing avocado enthusiasts the best products during Hispanic Heritage Month and football season.
"Throughout the months of September to October, our campaigns will continue brand momentum focused on driving relevancy with our consumers' mindset and provide solutions to their need states. We continue to keep our shoppers top of mind across the path to purchase as we ensure a seamless customer experience while connecting with them on their terms," said Stephanie Bazan, Market Development Director of Avocados From Mexico.
To celebrate Hispanic Heritage Month as well as the growing Hispanic community, Avocados From Mexico will launch the "Toast To Your Heritage" campaign in target Hispanic stores across the U.S. running from September 4 through October 15. The campaign is focused on the Nueva Latina encouraging them to add their own cultural twists to avocado toast working with AFM partners, Bimbo Bread and TABASCO© Sauce providing the ideal trio of ingredients to make the perfect everyday dish that celebrates diversity and flavor.
"Toast To Your Heritage" will promote in-store with merchandising efforts inclusive of small cases with side shelves for TABASCO© Sauce and co-branded tower bins with header and iron man posters. In addition, consumers will have the opportunity to save $2.50 with the purchase of any one Bimbo bread product, any one TABASCO© Sauce product and two Avocados From Mexico using easily accessible in-store coupons.
Consumers will also be inspired to try Latin American flavors on avocado toast through AFM's Vida Aguacate platform and social media platforms housing recipe video content, national sweepstakes and curated influencer support.
In addition, Avocados From Mexico returns with its "Tastiest Tailgate" program with new partners at Heineken USA/Dos Equis to equip and inspire college football fans to raise the bar during Football season from September 18 to October 31. This fun, foodie, football fan challenge encourages fans to host their very own custom AFM Guac Bar that fits their lifestyle for a chance to enter the Tastiest Tailgate Sweepstakes.
Consumers can participate on Twitter by using #AvoSweepstakes and #TastiestTailgate for a chance to win one of TWO (2) grand prize trips for TWO (2) to the Dos Equis VIP Football Experience at a premier college bowl games in either Los Angeles or Miami.
"Providing unique experiences to our consumers while staying true to college football traditions are important for us just as it is for football fans. Even though football season has a variety of indulging food choices, we want to provide fans with delicious, healthier options via the Guac bar to create their own unique, personalized snack," said Dianne Le, Senior Manager National Shopper Marketing at Avocados From Mexico.
Digital and social media activations for the "Tastiest Tailgate" include paid digital support with native ads, banner ads, and engaging video units, and the microsite www.AvoFan.com for recipe ideas and promotional support.
"Tastiest Tailgate" offers 360° campaign support to increase sales, lift and inspire avocado consumption through store merchandising, in-store radio and consumer savings. To highlight the partnership between AFM and Dos Equis, in-store merchandising will include co-branded large and small bins with header and custom die-cut display signs. Brand presence will also be supported by Dos Equis in-store via beer aisle shelf talkers in over 800 Kroger, Albertsons and Safeway stores.
AFM will be providing consumer savings on a national-level via mail-in rebate offer for $4 off with the purchase of Avocados From Mexico and ONE (1) 12-pack of Dos Equis Lager Especial, Dos Equis Ambar, or CERVEZAS DE MEXICO Variety Pack; the Ibotta mobile rebate offer with the savings of $2 off 2 Avocados From Mexico and ONE (1) 12-pack of Dos Equis Lager Especial or Dos Equis Ambar. Other retail savings offers vary by region.
To learn more about these and other marketing promotional activities, visit Avocados From Mexico on Facebook (www.facebook.com/AvocadosFromMexico), Twitter (@AvosFromMexico), or the website, www.AvocadosFromMexico.com.
About Avocados From Mexico
Avocados From Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly effective and efficient marketing program in the United States. AFM is headquartered in Irving, TX.
SOURCE Avocados From Mexico
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