NORFOLK, Va., Nov. 20, 2015 /PRNewswire/ -- This afternoon, Old Dominion University was the site for FNV Live, a star-studded event featuring musical performances, celebrity appearances, and dynamic stunts and challenges, all to celebrate the amazing power of fruits and vegetables. As a founding supporter of FNV and its mission to increase consumption of fruits and vegetables, Avocados From Mexico was on hand sampling their delicious and nutritious fruit to celebrity attendees in the Official Avocados From Mexico FNV Live Green Room.
FNV Live featured appearances from actress Gabrielle Union and social media superstars Hayes & Nash Grier, along with live musical performances from GRAMMY-winning singer Estelle, GRAMMY-winning singer, songwriter and author Ashanti and actress and singer Jordin Sparks. Stunts and contests were led by Whistle Sports Network's top social media creators in the U.S.
"AFM is proud to be a founding supporter of FNV, a cutting edge brand and marketing campaign for fruits and vegetables," said Alvaro Luque, president, Avocados From Mexico. "As the leading supplier of fresh avocados in the United States, we are proud to drive awareness of our nutrient-dense fruit in fun and unexpected ways like FNV Live."
Avocados From Mexico is committed to advancing consumer education about the benefits of avocados and their important role in a nutritious diet. Avocados From Mexico are in season year round and are naturally cholesterol and sodium free, making them perfect to enjoy in fun, nutritious and unique ways. Support of FNV reinforces Avocados From Mexico's position as a leading superfood brand in the produce category.
About Avocados From Mexico
Avocados From Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly- effective and efficient marketing program in the United States. AFM is headquartered in Irving, TX.
FNV, a brand focused on increasing fruit and vegetable consumption and sales, is led by the Partnership for a Healthier America (PHA) and a collaboration of companies, celebrities, athletes and foundations. For years, fruits and veggies stood by passively as the marketing machine cranked full throttle, selling you everything from shoes to barbecues to shiny new sports cars. But now, we've officially joined the party. Taking over billboards and airwaves. Enlisting athletes and celebs. Shamelessly pushing peaches and sweet potatoes onto the public. FNV is here. Visit www.FNV.com for more information.
About Partnership for a Healthier America
The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation's youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with—but independent from—Let's Move! effort. PHA is a nonpartisan, nonprofit organization that is led by some of the nation's most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.ahealthieramerica.org and follow PHA on Twitter @PHAnews.
SOURCE Avocados From Mexico