Avocados From Mexico Joins Collaboration Behind FNV

IRVING, Texas, Feb. 26, 2015 /PRNewswire/ -- Avocados From Mexico (AFM) has announced it is a founding supporter of FNV, a new brand that promotes fruit and vegetable consumption to teens and moms using the same relentless, compelling and catchy marketing that major consumer brands do.

Experience the interactive Multimedia News Release here http://www.multivu.com/players/English/7457851-avocados-from-mexico-fnv/

The collaboration was announced this week during the Partnership for a Healthier America's (PHA) Building a Healthier Future Summit, one of the nation's premier gatherings of health experts, policy makers and business and industry leaders committed to ending childhood obesity.

"AFM is proud to be a founding supporter of FNV," said Alvaro Luque, president, Avocados From Mexico. "Mexico is the leading supplier of avocados in the United States, representing nearly 70 percent of all avocado volume, and we are proud to drive awareness of this versatile and nutrient-dense fruit."

Support of FNV reinforces Avocados From Mexico's position as a leading superfood brand in the produce category.  AFM's year around availability affords it the opportunity to continuously connect with consumers about the multiple benefits of consuming avocados.  In February,  AFM became the first fresh produce brand to broadcast an ad and implement a fully-integrated digital campaign during the most popular football event of the year; earning widespread acclaim and social media buzz while generating over 1 billion impressions. 

Avocados From Mexico is committed to advancing consumer education about the benefits of avocados and their important role in a nutritious diet.  As the category leader, it is incumbent upon AFM to reach out to consumers about this information in a variety of ways.  The brand is partnering with a registered dietitian to reach consumers throughout the year, and recently launched interactive content to promote the nutritional benefits of avocados on their website and social channels. 

"We know that avocados are a super food, so it's no surprise that Avocados from Mexico is a founding supporter of Team FNV, which will change the way that fruits and vegetables are marketed to families," said Lawrence A. Soler, president and CEO of the Partnership for a Healthier America. 

Throughout this week's Building a Healthier Future Summit in Washington, D.C, AFM is one of 40 exhibitors in the Expo Summit exhibition hall and is sponsoring one of the Summit's healthy snack breaks.

To learn more, visit the Avocados From Mexico Facebook page, www.facebook.com/AvocadosFromMexico, or website, www.AvocadosFromMexico.com.

About Avocados From Mexico

Avocados From Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly- effective and efficient marketing program in the United States. AFM is headquartered in Irving, TX.

About Partnership for a Healthier America

The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation's youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with—but independent from—Let's Move! effort. PHA is a nonpartisan, nonprofit organization that is led by some of the nation's most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.ahealthieramerica.org and follow PHA on Twitter @PHAnews.

SOURCE Avocados From Mexico