DALLAS, Nov. 19, 2015 /PRNewswire/ -- Avocados From Mexico (AFM), the number-one selling avocado brand in the U.S., takes an epic dip into a major American moment this season with their first-ever appearance in the 89th Annual Macy's Thanksgiving Day Parade® in New York City. AFM's float debut builds on its recent announcement to return as the first-ever fresh produce brand to advertise during professional football's biggest game, solidifying its stake as a pop culture trailblazer in the produce category.
On Thanksgiving Day, the "Always in Season" favorite will fiesta through the streets of NYC in a life sized cafe equipped with extra helpings of guac and rock sensation, Daughtry in tow. But the brand's adventure kicks off long before the iconic Macy's Thanksgiving Day Parade® route through NYC.
Avocados From Mexico is inviting fans to help jumpstart its road trip from Mexico to NYC in a fun, interactive digital promotion and sweepstakes. Beginning midnight on November 19th through Thanksgiving Day, the brand is calling fans to help fuel their journey by tweeting #MacysParade and #AvoTracker which includes a chance to win a $1,000 Macy's gift card. Visit www.avotracker.com to follow the Avocado From Mexico's float on a virtual, interactive map and discover iconic landmarks along the way.
"We are thrilled to heat up the 89th Annual Macy's Thanksgiving Day Parade this year and invite people across the country to welcome their favorite fruit as a delicious and nutritious holiday addition," said Alvaro Luque, president of Avocados From Mexico. "This has been a huge year of firsts for the brand, from our foray into football and advertising's biggest night, to helping launch Partnership for a Healthier America's (PHA) newest health initiative, FNV, our goal is to share AVO-love every season in fresh, unexpected ways."
There are few places on Earth where avocados grow all year long, but such is the case in the Mexican state of Michoacan, where Avocados From Mexico bloom. Unlike other growing regions, Avocados From Mexico are in season year round. Their good fats and cholesterol free traits make them perfect to enjoy in fun, nutritious and unexpected recipes during Thanksgiving, holiday parties and even football season.
The 89th Annual Macy's Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 26, 2015 from 9 a.m. – noon in all time zones.
For details and complete official rules regarding the sweepstakes, visit www.avotracker.com.
About Avocados From Mexico
Avocados From Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly effective and efficient marketing program in the United States. AFM is headquartered in Irving, TX.
About The Macy's Thanksgiving Day Parade
With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy's THANKSGIVING Day Parade is a national icon that has grown into a world-famous holiday event. For almost 90 years, the Macy's THANKSGIVING Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy's employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America's best marching bands, fabulous floats and Macy's signature giant helium character balloons. For more information on the Macy's Parade please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495.
SOURCE Avocados From Mexico