WASHINGTON, Jan. 17, 2019 /PRNewswire/ -- The World Avocado Organization (WAO) is pleased to announce its partnership with Michelin Guide of France for their prestigious 110th annual revelation ceremony in Paris, France on January 21, 2019. The avocado is the first produce item to ever be invited to collaborate with the Michelin Guide for France –a first in the global fruit and vegetable category.
With 2019 avocado consumption in the European market expected to increase to 1.7 billion pounds, this partnership truly highlights the astonishing growth (65% in the past two years) of the world's favorite superfood. This superfood can be found on the menus of many renowned restaurants, from informal to Michelin-starred around the world!
"We are very proud to continue our collaboration with the Michelin Guide," said Xavier Equihua, President and CEO of WAO. "The revelation of the stars is the most important gastronomic event of the year in the world. Numerous star chefs feature the avocado in their creative dishes and we want to further enhance its versatile uses and flavors in the world of gastronomy."
On the occasion of the 110th Annual Ceremony the avocado will be present and the brand ambassador to the WAO, FoodDeco of Holland, will create the first ever edible Michelin Star sculpture made entirely of fresh avocados. WAO also plans to unveil the first ever avocado beer in France during the event. The avocados provide the beer with a creamy texture and flavor, offering a unique taste and sensory experience.
A special edition of the 2019 MICHELIN Guide for France will also be created to celebrate the unique partnership. "The guide's cover will fuse the traditional red color of the iconic guide with the green color of the avocado," stated Xavier Equihua. "In honor of the event we are also creating a special edition cookbook dedicated to cooking with avocados – a first of its kind in the world." The link to download the cookbook: https://online.fliphtml5.com/rlyl/ikpb/.
WIDELY CONSIDERED THE MOST POPULAR SUPERFOOD IN THE U.S. AND EUROPE. COLLECTIVELY BOTH MARKETS CONSUMED 4 BILLION LBS IN 2018, AN ASTONISHING GROWTH FOR ANY PRODUCE ITEM.
About the World Avocado Organization (WAO):
Established in 2016, the World Avocado Organization (WAO) is an international association representing the leading producers, exporter and importers of avocados, including Peru, South Africa, Colombia, Spain, Tanzania, Mozambique, Zimbabwe, Mexico and the United States. The primary objective of the association is to spread the word of the avocado around the world and to promote its consumption thanks to its nutritional values and its recognized health benefits. www.avocadofruitoflife.com
SOURCE World Avocado Organization