Avril Lavigne's Abbey Dawn Collection Jumps Down the Rabbit Hole with 'Alice In Wonderland' Inspired Line

LOS ANGELES, March 2 /PRNewswire-FirstCall/ -- Already resonating with young, edgy female consumers as a Junior and Girls lifestyle brand, Abbey Dawn by Avril Lavigne in collaboration with Disney Consumer Products will roll out an exclusive, limited edition collection of apparel inspired by the new upcoming epic 3D fantasy adventure, Disney Alice in Wonderland, in U.S. theatres March 5. The trend-right, affordable collection, which blends Avril's rock and roll vibe with the title character's sense of imagination will debut exclusively in Kohl's stores nationwide and on Kohls.com on March 5th.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100302/CL62934)

Featuring special details that incorporate Wonderland, the collection consists of Abbey Dawn's best selling styles including graphic tees and denim. Soft jersey vintage burnout tees illustrate the iconic stop-watch graphic paired with a feminine ruffle touch. Other tees feature sayings such as "At Least We Love Each Other" with spade and fleur-de-lis detailing. Cream pinstriped twill shorts with black suspenders and a pink bow also feature a complementing hooded jacket with a "Shrink Me" silk screen. Rounding out the collection are Abbey Dawn boyfriend jeans with suspenders and black jersey and a pink printed silk tank dress with exposed zipper. Prices range from $28 for printed tees to $54 for denim.

"I am a huge fan of the Alice in Wonderland story and am beyond thrilled that Disney has joined this venture with Abbey Dawn to celebrate the launch of Mr. Burton's film," says Lavigne.  "Kohl's is a great partner for my brand, and together we look forward to bringing this limited-edition product to our customers."

About Abbey Dawn

Abbey Dawn, the lifestyle brand of rocker Avril Lavigne, has revolutionized the way teens and tweens express themselves through fashion. With the right balance of edge and authenticity, Abbey Dawn has evolved the shopping experience at Kohl's stores nationwide. Avril's closet comes to life with a full range of apparel, accessories, jewelry, and watches with additional product categories launching in 2010. Signature pieces include skinny denim jeans, novelty hoodies, graphic tees, and fashion tops.

About Disney Alice in Wonderland

From Walt Disney Pictures and visionary director Tim Burton comes an epic 3D fantasy adventure ALICE IN WONDERLAND, a magical and imaginative twist on some of the most beloved stories of all time.  JOHNNY DEPP stars as the Mad Hatter and MIA WASIKOWSKA as 19-year-old Alice, who returns to the whimsical world she first encountered as a young girl, reuniting with her childhood friends:  the White Rabbit, Tweedledee and Tweedledum, the Dormouse, the Caterpillar, the Cheshire Cat, and of course, the Mad Hatter.  Alice embarks on a fantastical journey to find her true destiny and end the Red Queen's reign of terror.  The all-star cast also includes ANNE HATHAWAY, HELENA BONHAM CARTER and CRISPIN GLOVER. The screenplay is by Linda Woolverton.

Capturing the wonder of Lewis Carroll's beloved "Alice's Adventures in Wonderland" (1865) and "Through the Looking-Glass" (1871) with stunning, avant-garde visuals and the most charismatic characters in literary history, ALICE IN WONDERLAND comes to the big screen in Disney Digital 3D™ on March 5, 2010 (U.S. theaters). 

About Kohl's Department Stores

Based in Menomonee Falls, Wis., Kohl's (NYSE: KSS) is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. Kohl's operates 1,059 stores in 49 states. A company committed to the communities it serves, Kohl's has raised more than $126 million for children's initiatives nationwide through its Kohl's Cares for Kids® philanthropic program, which operates under Kohl's Cares, LLC, a wholly-owned subsidiary of Kohl's Department Stores, Inc. For a list of store locations and information, or for the added convenience of shopping online, visit www.kohls.com.

About Avril Lavigne  

Having sold over 30 million albums worldwide, Avril Lavigne is quickly paving her own path to rock n' roll royalty.  She burst onto the music scene in 2002 with the critically acclaimed Let Go featured the smash singles "Sk8r Boi" and "Complicated."   Her 2004 release, Under My Skin, debuted at #1 on the Billboard charts, as did her third album, The Best Damn Thing, which produced the irrepressible #1 single "Girlfriend"  which grabbed more than 130 million views on YouTube and "Keep Holding On," which she wrote for the 20th Century Fox fantasy/adventure film Eragon. Avril's albums have garnered 8 Grammy nominations and grabbed her 7 Canadian Juno Awards. Avril has also written a song called "Alice" for Tim Burton's highly anticipated Disney Film "Alice in Wonderland."  Avril is currently working on her fourth album (releasing in 2010), recently launched her first perfume 'Black Star' with her second fragrance to be released in 2010 and has her own clothing line, Abbey Dawn available in the US and Canada and soon to be launched globally. For more information, please visit www.AvrilLavigne.com.

About Disney Consumer Products

Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home decor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home, Disney Food, Health & Beauty, and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and www.DisneyStore.com, the company's official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe and Japan. For more information, please visit www.DisneyConsumerProducts.com or follow us at www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving and www.Twitter.com/DisneyLiving.

SOURCE Kohl's Department Stores