Award-Winning Beauty Innovation Brand FOREO Launches Stateside

NEW YORK, Oct. 14, 2014 /PRNewswire/ -- FOREO, a celebrated Sweden-based innovator in beauty care dedicated to revolutionizing the way to care for oneself via smart and effective technology, announces today its global expansion into the United States.  With a flourishing business in the UK and Asia since its inception in 2013, FOREO is continuing to grow its success with the introduction of its advanced facial cleansing device, the LUNA™, stateside.  Within the last two months, FOREO entered over 1500 doors and e-commerce counterparts in established retailers nationwide.

With headquarters based in Stockholm, Sweden, FOREO utilizes multidisciplinary collaboration between topflight specialists in dermatology, dentistry, engineering and ethics to create efficacious beauty devices that merge aesthetically striking designs with exceptional functionality.  The brand's first stateside introduction, the LUNA™, offers a completely new way to care for the skin.  Its T-Sonic™ pulsation (transdermal sonic pulsations) technology refers to the 8,000 pulsations per minute, which are channeled through LUNA™'s soft, silicone touch points.  While in Cleansing Mode, these pulsations create a "patting" motion directed across the skin's surface, subsequently dislodging dirt and makeup from the pores.  Through this tap-like movement, the skin can be cleansed deeply, yet gently, without the rotating or oscillating action of existing bristled devices that might irritate the skin or harm its elasticity due to their pulling and pinching effects.   The LUNA™ is the only device on the market that utilizes medical grade silicone, delivering 35x more hygienic properties than nylon bristles while removing 99.5% of dirt from the skin's pores. 

The LUNA™ also features an anti-aging surface on its reverse side that channels lower-frequency pulsations that deliver a gentle massage. This massaging effect is well known to increase micro-blood circulation and help with the relaxation of facial muscles, reducing the appearance of fine lines and wrinkles. The LUNA™ is 100% waterproof, provides up to 450 uses from one single charge, does not require a change of brush head and has a selection of speeds to accommodate personal preference.

"We are dedicated to creating products that excite and perform beyond existing norms, and working closely with a selected number of high quality retail partners to ensure results.  The overwhelming positive response from our consumers and first-tier retailers to the introduction of the LUNA™ range is a testament to that promise," says FOREO CEO Paul Peros. "We are making inroads into a different approach to skincare combining revolutionary technology and extraordinary performance with meticulous design aimed to provide a hassle free, fun beauty routine while delivering visible results." After launching with the first retailers only in 2013, the LUNA™ range will be placed in over 4000 stores globally by the end of this year.  

The LUNA™ range consists of several different models with options for everyone and every skin type: 

• LUNA™: Currently the flagship of the LUNA™ range, featuring 8 speeds and an anti-aging mode; available in 3 designs for ultra-sensitive, normal and combination skin types
• LUNA™ Mini: A stylish travel-friendly T-Sonic™ cleansing device suitable for all skin-types and available in 5 fashionable colors
• LUNA for MEN: Designed specifically for a man's oilier skin, this sleek take on LUNA™ ensures a closer, smoother shave after 1-minute of use, while driving out the skin's impurities to help prevent razor burn
• LUNA™ LUXE: LUXE designs include a 20-karat gold base and 4-zone brush surface for women, and platinum base and thicker touch-points for men, both with Dual T-Sonic technology to deliver a more powerful skincare experience

"Our brand philosophy is what drives our success, and our market performance shows that we are on the right track," says Peros. "They say people don't like change, we feel differently. We are excited to bring true innovation to more industries and consumers. More often than not, this requires tearing up existing designs and building something from scratch. Such possibility is what inspires us. We design for the future, today - because our customers demand and deserve nothing less."

For more information on FOREO and the LUNA™ range visit www.foreo.com. 

About FOREO:
Sweden-based FOREO is taking the beauty industry by storm with its iconic new range of beauty solutions. Through multidisciplinary collaboration between topflight specialists at the FOREO Institute, they have developed revolutionary innovations that surpass the cosmetic, providing a smarter and more effective way to care for oneself. FOREO is here to revolutionize the beauty industry with a simple promise – to give a new-found confidence to millions, through innovative beauty solutions that work.

SOURCE FOREO

Related Links

http://www.foreo.com