CARSON CITY, Nev., April 12, 2011 /PRNewswire/ -- Nutrition bar company Forward Foods, LLC, the maker of the award-winning Detour® bar, today announced the company will begin selling its protein bars throughout Europe starting May 1. The company has teamed up with Body Temple, Europe's leading sports and nutrition distributor, to deliver its great-tasting protein bars in more than 25 European countries.
Now, consumers across Europe will be able to purchase the Detour Original 85g high protein bar in Caramel Peanut and Chocolate Caramel flavors, as well as the 45g Cookie Dough Caramel Crisp Lean Muscle bar. Detour bars will be available in health food stores, gyms and specialty nutrition retailers.
"All of our protein bars are made with the highest quality ingredients to deliver maximum functional benefits without sacrificing on taste," said Patrick Muldoon, chief executive officer of Forward Foods, which owns Detour. "Our Original Detour bars have been a consumer favorite in the U.S. for almost 10 years, and our new Detour Lean Muscle bars have been wildly popular among athletes interested in building and maintaining lean muscle mass since their introduction last year. We're excited to bring our great-tasting protein bars to consumers across Europe and look forward to expanding our product line across there in the future."
Detour Original bars contain 30 grams of high quality whey protein to help recover and rebuild powerful muscle. They are rich in branch chain amino acids, and each bar provides a complete source of essential proteins.
With 16 grams of high quality protein and only three grams of sugar, the Detour Lean Muscle bar is designed to help athletes build and maintain lean muscle. Detour's Lean Muscle bar is fortified with 20 vitamins and minerals and provides 1000 mg of healthy Omega 3's per serving, a first in the protein bar category that gives dedicated athletes the full spectrum of nutrients they need for optimal performance and lean muscle development.
"We are proud to be appointed the official distributor of the Detour brand across Europe. As a pioneer of the nutritional bar category, Detour is still one of the best tasting bars in the market," said Andy Cartwright, CEO of Body Temple. "The European consumer is very discerning when it comes to great taste and the new Lean Muscle bar, in particular, ticks all the boxes that our customers have been asking for over the last year. Our pre-orders on this product have already been one of the most successful we have seen in the 'grab & go' category in the last five years, and we have high expectations for a very successful relationship."
About Forward Foods
Forward Foods, LLC manufactures and markets high protein, snack, and energy bars and high protein shakes under the Detour brand. Since the introduction of the original bar in October 2002, Detour has grown into a $50MM retail brand platform and is the leading high protein brand in health and fitness stores. Detour revolutionized the high protein bar category by being the first to utilize candy bar technology and formulation to create a truly "great tasting" high protein bar. The brand has now expanded to more mainstream channels including food grocery, drug store, mass merchant, club and convenience stores. For more information on the complete line of great tasting, high protein Detour products, visit http://detourbar.com or follow us on Facebook: http://www.facebook.com/DetourBars.
About Body Temple
Established in 1994, based centrally in the UK. Body Temple is now recognized as Europe's leading sports and active nutrition distributor. As an authorized representative of over 60 of the worlds leading nutrition brands Body Temple supplies health food stores, gyms, specialty nutrition stores, online retailers and pharmacies in over 25 countries across Europe. Visit Body Temple at http://bodytemple.co.uk
SOURCE Forward Foods, LLC