Award Winning Hair Colorist and Owner of the Prestigious Salon Ratay in Orlando, Sherry Ratay, Selects TransMedia Group to Spearhead National Publicity Campaign

Mar 21, 2011, 05:20 ET from TransMedia Group

ORLANDO, Fla., March 21, 2011 /PRNewswire/ -- After 19 years of mega-success in the hair coloring industry and as the owner of Salon Ratay in the affluent community of Lake Mary, FL (Orlando) Sherry Ratay ( is poised to become the leading authority and practitioner in showing how to enhance personal beauty with exquisite hair color.  Ms. Ratay has retained TransMedia Group ( to publicize her ever-expanding stature in the beauty industry and to position her as the national authority on "how to experience life with color."

"We're ready to aggressively spread the news about Sherry Ratay's innovation that the right hair color is the best accessory," says Kim Morgan, Senior VP at TransMedia Group. "Our public relations campaigns will highlight Ms. Ratay's accomplishments, like her winning the Redken Hair Color contest that was featured in Vogue magazine. We will position Sherry as one of the top colorists in the business as she was a Redken Regional Performing Artist for seven years, she has trained with the biggest color manufacturers including L'Oreal and L'Oreal's Professional's INOA (Innovation No Ammonia) Color, Wella, Goldwell, Davines, Joico, where she serves on their color council, Team Minardi where she is on the instruction travel team, and others. "Ms. Ratay has been featured in Orlando magazine as the number-one hair colorist for women and men in the central Florida area," adds Morgan.

TransMedia will position Ms. Ratay as a national spokesperson on hair color to a broad array of media outlets always eager to highlight the latest beauty trends, including trade publications, women's magazine, men's magazines, newspapers, bloggers, websites, through social media, and to the national broadcast media at large. What makes Ms. Ratay's message unique is that she does not work with one specific brand – she determines the right brand that works best for each individual by matching skin tone, eye color and professional recommendation.

"We selected TransMedia because of its track record in drawing national media attention to innovative beauty professionals," says Sherry Ratay. TransMedia will bring my message about hair color as an integral step in the beauty process to other hair professional and to consumers nationwide."

Sherry Ratay lives in Orlando with her husband, son and daughter.

Media contact: Kim Morgan 561-750-9800 x233,

SOURCE TransMedia Group