Award Winning Peptide-Infused Hair Care Brand, V&Co. Beauty, Expands Offerings for Even More Hair Solutions

The one-of-a-kind & affordable brand is bringing the peptide movement to a wider range of hair types & care needs

WAYZATA, Minn., March 11, 2025 /PRNewswire/ -- A cutting edge innovation in peptide-infused hair care, available at mass market retailers like Walmart, Target, Amazon & CVS, V&Co. Beauty is expanding their shampoo & conditioner offerings with 3 new collections. V&Co. Beauty is a collection of shampoos and conditioners, powered by scientific innovation and rooted in targeted hair health that caters to the distinctive needs of each type and texture. The curated product selection allows consumers to level up their routine with targeted shampoo and conditioner options, empowering healthy hair journeys and inspiring individuality. Joining the existing collections are Moisture Collection, Smooth & Shine Collection, and Volume Collection.

After a successful launch in March 2024, V&Co. Beauty's expansion allows for even more consumers to target their hair types and hair solutions with the brand's award winning formulations. Having won the Marie Claire Hair Award, SELF Healthy Beauty Award and NewBeauty 100 Award, recognizing the brand as one of the most innovative and promising brands of the year, V&Co. has also added testing approval to their products. V&Co. Beauty Curly, Wavy, & Thickening Collections are clinically and dermatologically tested and approved!

As peptides continue to be a staple across skin care and supplements for their real, unrivaled results, V&Co. continues to lead the conversation about peptides in hair. V&Co. Beauty's Proprietary Peptide Blend is a carefully crafted fusion of peptides, amino acids, proteins and vitamins – finally treating scalp and hair to the same quality and efficacy that we extend to skin care. From boosting hydration to increasing volume, intensifying shine, fortifying strength and adding an extra layer of protection, the peptides go beyond the surface to accentuate the best aspects of each individual hair type.

In addition to the signature Proprietary Peptide Blend, each new collection has additional ingredients that target the specific need they solve. Moisture Collection includes Coconut Water for replenishing moisture & hydration, Smooth & Shine Collection includes Argan Oil + Avocado for long lasting shine and softness and Volume Collection includes collagen for effortless volume.

"We are so excited for the opportunity to expand our line & bring consumers even more unparalleled hair care this year," says Co-Founder, Mike Redmond. "We are on a mission to empower every person to achieve a healthy relationship and confident connection with their hair and know that these new formulas and the approval of our clinical testing will do just that for many."

V&Co. Shampoos & Conditioners retail for $7.99 - $8.99 each/12 oz in-store and online nationally at Walmart, Target, Amazon and CVS. V&Co. is also regionally available at Safeway and Albertsons banners, H-E-B, Meijer and Kroger.

About V&Co. Beauty:
Prepare to enter your healthiest hair era with V&Co. Beauty, the new leader in peptide-infused hair care, powered by scientific innovation and rooted in targeted hair health. At V&Co., we believe in the beauty of individuality and that your hair is as unique as you are! That is why we created a one-of-a-kind collection that caters to the distinctive needs of each hair type and texture to level up every routine.
Our Proprietary Peptide Blend is a carefully crafted fusion of peptides, amino acids, proteins, and vitamins – penetrating deep within the hair follicles to work their magic. From boosting hydration and enhancing blood flow to increasing volume, intensifying shine, fortifying strength, and adding an extra layer of protection, the peptides go beyond the surface to accentuate the best aspects of your individual hair type.

A family-owned company, the tight knit V&Co. team is on a shared mission to provide consumers everywhere with the highest-performing products in the industry – all while being free of Sulfates, Parabens, Phthalates, Gluten and Dyes.

https://vandcobeauty.com/
@vandcobeauty

SOURCE V&Co. Beauty