Award Winning Tequila Announces DB Agency Public Relations as PR Firm of Record
HOUSTON, Nov. 23, 2010 /PRNewswire/ -- Emperial Americas, purveyors of distinguished spirits is pleased to announce DB Agency Public Relations as its Agency of Record.
DB Agency PR will work with the highly sought after spirit, Tequila Distinguido on strategic planning, media relations and a full-scale marketing & communications campaign for the brand. DB Agency will also be responsible for other various brands under the Emperial Americas flagship.
"We are excited to partner with Tequila Distinguido, the most luxurious premium Tequila and thrilled to have been chosen as the brand's PR agency of record," said Danika Berry, President of DB Agency Public Relations. "We look forward to creating consistent and relevant results within key demographics and continuing to build the Tequila Distinguido brand."
"Tequila Distinguido is very delighted to have DB Agency Public Relations take the brand to the next level," said Alonzo Pierce, National Brand Manager for Tequila Distinguido. "We are looking forward to further increasing brand awareness and continuing to make our mark in the spirits industry."
The award winning Contreras family estate owned tequila is known for its distinctive flavors of the three crafts. For the aficionado one would enjoy the notes that Tequila Distinguido allows one to capture. Distinguido meaning "distinguished" comes in Silver with very clean fruity spicy aroma, Reposado has aromas of caramel, spice orange peel, warm oak cinnamon and the classic Anejo has an aroma of brandied fruit, lush with elegant notes of prunes.
About DB Agency Public Relations
DB Agency Public Relations is a diversified public relations firm specializing in promoting television and motion picture personalities, athletes, special events, beverage and other corporate projects. DB Agency also has more "know-how" in branding and positioning for multi-platform clients using both strategic and guerilla tactics, targeted media and influencer outreach, social networks, blogs, cause marketing and more. We understand how to use the media to connect with your target audience and build buzz.
About Tequila Distinguido:
From deep in the heart of Mexico comes a tequila rich in tradition respectful of the heritage and unsurpassed by others. Tequila Distinguido is an authentic, all-natural, estate-grown premium tequila, made from 8-10 year old 100% blue agave that is double distilled and hand-crafted to the highest standards for an incredibly smooth and refined taste. The oral tradition of the Contreras family for the preparation of tequila has been kept as a jewel, polished with work, customs and the DISTINCTION of its process.
Distinguido is made in the highlands of Jalisco, Mexico. The artisan-style crafts of Distinguido include Silver, Reposado and Anejo.
Distinguido has won high marks at the San Francisco World Spirits competition.
Distinguido is currently distributed throughout Texas by Glaciers; Mississippi and Alabama by Republic National; Dallas and Chicago. The brand can be purchased in Spec's and other fine retail liquor establishments throughout. Aggressive and strategic national distribution will begin first quarter 2009.
SOURCE Emperial Americas
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