Award-Winning Toy Creator and Family Physician Team Launch Playhouse MD™ to Reimagine Pediatric Healthcare

The female-founded brand is on a mission to revolutionize the pediatric healthcare space with Playful Pediatrics^™

LOS ANGELES, June 11, 2025 /PRNewswire/ -- Sisters Sydney Wiseman, an award-winning toy creator, and Dr. Kaitlin Wiseman, a trusted family physician, are shaping the future of pediatric healthcare with the launch of Playhouse MD^™, the first brand built entirely around reimagining children's healthcare through the transformative power of play.

Sick days are never easy, for kids or their caregivers. From giving medicine to a squirming baby to battling midnight boogers, these small yet recurring tasks can feel huge and stressful. Playhouse MD^™ was born from those very moments, designed to bring comfort, connection and just a little more ease to pediatric care. Playhouse MD^™ seamlessly combines pediatric healthcare with the universal language of play through its doctor-designed medical devices with kid-friendly characters and playful prompts.

"As a doctor and mom of two, I know firsthand how challenging pediatric care can be," says Dr. Kaitlin Wiseman, Co-Founder and Chief Medical Officer of Playhouse MD^™. "At Playhouse MD, we're not reinventing the science behind medical devices — we're reimagining the care experience. By telling a story through friendly characters like narwhals, butterflies and elephants, we help turn tough healthcare moments into playful, cooperative ones. The result isn't just more smiles; it's a stronger connection between children and their parents and a more positive relationship with healthcare."

Turning their vision of doctor-designed medical devices supplemented by playful storytelling into a reality took more than innovation — it required assembling a world-class team of healthcare experts alongside a network of leading business minds and renowned play specialists. Each Playhouse MD^™ medical device features a kid-friendly character design and includes the brand's signature Playful Prompts Guide, which helps empower both kids and adults.

"As a toymaker, I've always believed in the magic of a child's imagination — it's pure, powerful and endlessly creative," says Sydney Wiseman, Co-Founder and Chief Play Officer of Playhouse MD^™. "We saw a unique opportunity to bring that same spark into healthcare by reimagining everyday challenges through the lens of play. With our playful prompts and characters, our goal is to turn tough moments into imaginative ones and help kids feel more at ease, and give parents a little more peace of mind."

Playhouse MD^™'s innovative approach to transforming pediatric healthcare through play has also garnered support from industry leaders in the play space.

"My life's work has been rooted in the belief that play is more than entertainment - it's a vital part of how children grow, learn and understand the world around them," says Alan Hassenfeld, former Chairman and CEO of Hasbro, Inc and investor in Playhouse MD^™. "That same philosophy lives in Playhouse MD with their innovative approach that brings clinical care into a child's world with empathy, creativity and joy. By integrating play into healthcare, they're not only easing fear; they're building trust, confidence and lasting emotional well-being and I'm honored to partner with a team that's so aligned with my own personal values."

Available now at PlayhouseMD.com, the brand's debut collection includes:

Booger Buddy^™ — A Nasal Aspirator and Nasal Bulb that allows for quick and gentle congestion relief, because when your baby can't breathe easily, no one can rest. The Booger Buddy^™ collection helps turn stuffy noses into manageable moments with friendly characters featuring optional soft lighting for bedtime use; suitable for all ages 0M+

• Elephant Light-Up Nasal Aspirator $19.99: adult-controlled suction nasal aspirator with a fun elephant character design for less stressful booger removal; includes 10 disposable filters
  
  
• Narwhal Light-Up Nasal Bulb $17.99: nasal bulb for adult-controlled suctioning with a playful narwhal character to relieve nasal congestion; the removable horn tip allows for easy, thorough cleaning for no hidden mold

Medicine Buddy^™ — Medicine Dispensers with removable pacifier attachment allows for precise and fuss-free medication delivery; suitable for all ages 0M+

• Riley the Rocket or Bella the Butterfly $16.99: two-piece design with a pacifier attachment and curved medicine channel to bypass baby's taste buds and help reduce spit-ups; includes one 5 mL and one 10 mL syringe

Playhouse MD^™ will also be rolling out at major retailers including Amazon, Babylist and Target, making it easier than ever for families to bring home their imaginative, child-friendly care essentials. 

About Playhouse MD^™
At Playhouse MD^™, we believe a dose of play goes a long way — especially on sick days. That's why we're reimagining pediatric care through play, transforming some of the toughest healthcare moments in early childhood into playful, story-led experiences for modern families. Co-founded by sisters Dr. Kaitlin Wiseman, a trusted family physician, and Sydney Wiseman, an award-winning toy creator, along with serial entrepreneur Michael Kamins, Playhouse MD^™ combines pediatric healthcare with playful stories and kid-friendly designs to deliver medical devices that aren't just functional, but truly transformational. Our mission is simple: to make healthcare moments less intimidating and a whole lot more engaging, turning chaos into calm and stress into smiles.

For more information, visit playhousemd.com

PLAYHOUSE^™, PLAYHOUSE MD^™ and all product names, designations and logos are trademarks of Playhouse MD Inc. or Playhouse Method Inc. © 2025 Playhouse MD Inc. All rights reserved. Pat. www.playhousemd.com/patents.

SOURCE Playhouse MD™