A|X Armani Exchange Partners With iTunes(R) To Launch Online A|X Music Series, A|X Sessions and Artist Page


Jan 13, 2010, 12:31 ET from Armani Exchange

NEW YORK, Jan. 13 /PRNewswire/ -- As part of Armani Exchange's commitment to customer connection through fashion and music, Armani Exchange has entered into an exclusive deal with iTunes® to make the A|X Music Series available for digital distribution in the global online music market.

Armani Exchange has a rich history and heritage within the dance/electronic music genres. We are constantly searching for the latest and newest in music to play in store, so we remain on the edge of the youth DJ music culture. We have a constant rotation of DJs spinning live in store in key markets (New York, Miami, Chicago, Austin, San Francisco, Toronto and Los Angeles).

As a natural extension for the brand, Armani Exchange packages its signature sound on music compilations spotlighting dance/electronic music with the creation of the A|X Music label. The iTunes Music Store has revolutionized the music industry for Mac® and PC users to easily discover, purchase and download legal music content. Making the A|X Music Series available on iTunes targets the A|X Generation by providing music content in the manner they now acquire it.

Music is obviously a very high-profile touch point for our customer and our approach to music is part of a broader strategy to curate a lifestyle experience for the A|X Generation. The programs we create and execute are built around our music focus, so everything we do, from a press event to the kind of music we play in-store, comes out of this DJ music heritage.


The multi volume, A|X Music Series compilations celebrate the best of global dance and electronic music. Working closely with top name DJs, A|X creates a music environment that proves dance music can be appreciated any time of the day, not just in the nightclub. The result is an uplifting synergy of fashion and music.

The first volumes in the A|X Music Series that will be available on iTunes are:

  • A|X Music Series Volume 11 – Twilight (iTunes Exclusive Mix) – Robbie Rivera
  • A|X Music Series Volume 12 – Hypnotic – Markus Schulz
  • A|X Music Series Volume 13 – Tiesto presents Timeless – Mr Sam
  • A|X Music Series Volume 14 – Universal Religion Chapter 4 – Armin van Buuren


A|X Sessions is a destination on armaniexchange.com where customers can go to listen and purchase the music playing in all Armani Exchange stores. A|X Sessions also features celebrity playlists from talent that works closely with or that are fans of the brand.

Like the monthly store music playlists, the 25-song A|X Sessions playlists are created based on a musical or seasonal collection theme (such as "Tough Love" for a retro rocker DJ mix or "Dirty Disco" for a list of sexy dance songs) and always reflect the A|X brand. In addition to developing the A|X Music Series and in-store music programming, Patrick Doddy, the Company's Vice President | Brand Director curates the monthly A|X Sessions, that are available via the Armani Exchange website. Links from the A|X Sessions page take users directly to iTunes, where each playlist is organized for purchase in the iMix section of the iTunes store.

The A|X Sessions page also includes celebrity playlists created by celebrity fans of the brand. To launch the series, Giorgio Armani has created a playlist. "I designed this playlist with the A|X customer in mind. Like fashion, music represents a freedom. It can be sexy, relaxed, energetic, and stylish," said Mr. Armani.  Since 1991, A|X has been an incubator for Giorgio Armani's new ideas and the street barometer of his fashion direction.


Armani Exchange is always on the cutting edge and continues to create innovative solutions to bridge creativity and commerce. With Generation Y makes up the greater percentage of online users who are open to new marketing channels, we also understand that the Global Youth Market cannot be "sold." We have developed programs that deliver targeted content to a massive community within the A|X global generation.  The A|X Blog (styletraxx.com), A|X Music Label, A|X:TV (online video content and media player), A|X social networks, and mobile communication (TEXT A|X) are a few ways we stay in touch with this "connected" generation.

A|X Armani Exchange is accessible Armani. Inspired by street-chic culture, fashionable dance music and everything that signifies freedom and personal style. Armani Exchange is the youthful label created by Italian designer and entrepreneurial giant Giorgio Armani.

SOURCE Armani Exchange