AXA Equitable Launches Apple iPad® App for Life Insurance

NEW YORK, Oct. 3, 2011 /PRNewswire/ -- AXA Equitable Life Insurance Company announced today a new life insurance app for the Apple iPad® mobile digital device. The app offers iPad users an engaging way to learn how AXA Equitable's Athena Indexed Universal Life(SM) (Athena IUL) insurance product can help address multiple needs, including death benefit coverage, cash value accumulation potential and down market risk management.

"Assessing one's life insurance needs can be a daunting task," said Connie O'Brien, senior vice president of Internet Strategy and Development for AXA Equitable. "We've created our iPad app to help break down that barrier and make it easier for people to learn how to protect their loved ones and businesses."

O'Brien continued, "Our customer research indicates that people want to be more informed about their financial product choices and they expect on-demand access to information. AXA Equitable's Athena IUL iPad app is a response to this demand. Through interactive touch screens and engaging real life scenarios, we're conveniently connecting iPad users to financial information that can help them make important decisions, in the way that they want to receive it."

AXA Equitable's iPad app uses personal storytelling to explain how its indexed UL can work for different people at different life stages. Users can also tap into a "You" feature to simulate their own personal situation by selecting individual  priorities. Playful "think fast" pop-up quizzes throughout the app educate users about financial facts concerning life insurance.

The app also offers a series of calculators to guide users in understanding and determining their financial protection needs, including a:

• Needs analysis calculator that helps users identify financial objectives, from protecting families and businesses to building cash value for other financial needs such as college tuition or retirement income.
• Hypothetical Historical Returns Calculator that demonstrates the relationship of historical index returns to certain hypothetical assumptions about the value of indexed options available in Athena Indexed Universal Life.  Athena IUL offers interest crediting linked to the movement of three major market indices, subject to the policy's Growth Cap Rate and Participation Rate for each option, with a built-in guaranteed floor to help protect against index declines.
• Premium Calculator that provides an approximate monthly hypothetical premium to pay into the policy.

This free app is now available in the AXA Equitable iTunes store at http://itunes.apple.com/us/app/athena-indexed-universal-life/id454464832?mt=8

For information about AXA Equitable's suite of mobile financial tools and calculators, please visit our online Learning Center. More information about Athena Index Universal Life can also be found at www.axa-equitable.com.

About AXA Equitable

In business since 1859, AXA Equitable Life Insurance Company (NY, NY) is a leading financial protection company and one of the nation's premier providers of life insurance, annuity, and financial products and services. The company's products and services are distributed to individuals and business owners through its retail distribution channel, AXA Advisors, LLC (member FINRA, SIPC) and to the financial services market through its wholesale distribution channel, AXA Distributors, LLC. Find AXA Equitable on Facebook and Twitter or visit the company's multi-media newsroom The Source @ AXA Equitable.

All calculators within the iPad app are informational tools intended to help you understand certain aspects of the Athena Indexed Universal Life(SM) life insurance policy. You should read the product brochure for more information and contact your financial professional and request a complete personalized basic policy illustration and a specimen policy for more complete details.  All guarantees are based solely on the claims-paying ability of AXA Equitable Life Insurance Company.  It is not possible to invest directly in an index.  

Athena Indexed Universal Life(SM) is a flexible premium universal life insurance policy with index-linked interest options. These policies have limitations. Certain types of policies, features and benefits may not be available in all jurisdictions or may be different.  In the state of New Jersey, Athena Indexed Universal Life(SM) is referred to as "flexible premium universal life insurance with equity-linked interest options."  Athena Indexed Universal Life(SM) is issued by AXA Equitable Life Insurance Company (AXA Equitable), NY, NY, and distributed by AXA Network, LLC and its insurance agency subsidiaries, and AXA Distributors, LLC.  AXA Equitable, AXA Network and AXA Distributors are affiliated companies and do not provide tax or legal advice.  Policy form #ICC 10-200 or state variations

AXA Equitable, a subsidiary of AXA Financial Inc., is part of the global AXA Group, a worldwide leader in financial protection strategies and wealth management. "AXA Group" refers to AXA, a French holding company for an international group of insurance and financial services companies together with its direct and indirect consolidated subsidiaries. For more information, visit www.axa-equitable.com.

SOURCE AXA Equitable