AXA Equitable Launches AXA Achievement Facebook Page

NEW YORK, March 3, 2011 /PRNewswire/ -- AXA Equitable Life Insurance Company announced today the launch of a Facebook page for AXA Achievement(SM), the company's philanthropic program that provides college scholarships to students across the country.

"An increasing number of people visit social networking sites each day for information," said Faith Frank, president of AXA Foundation, the arm of AXA Equitable that manages AXA Achievement. "By establishing a presence through the powerful forum of Facebook, we hope to build a community focused on providing access to the resources and advice that help make college possible."

Facebook users on the new AXA Achievement Facebook Page will find details on the annual college scholarship program, and links to helpful information posted on www.axa-equitable.com and other websites.

Building Out AXA Equitable's Social Media Capabilities

AXA Equitable's social media campaign began in 2010 with the launch of The Source @ AXA Equitable, a multimedia news room that complements the company's traditional press room. The Source expands AXA Equitable's reach to bloggers and traditional media alike. The site now serves as home to the company's growing library of videos that explore the financial planning attitudes and behaviors of people from around the globe.  

The company's social media presence includes a corporate presence on Facebook, Twitter and YouTube, as well as a Twitter account for AXA Equitable's 800lb gorilla. Please refer to a news release issued last June for more information on the company's campaign.

"Our social media focus is on educating people on a range of personal-finance topics and getting them comfortable with talking about the related challenges and opportunities," said Chris Winans, senior vice president of External Affairs for AXA Equitable. "The launch of the AXA Achievement Facebook page fits perfectly into this focus. We are providing information to help people take on one of life's most daunting yet exciting tasks – planning and paying for college."

About AXA Foundation

The AXA Foundation is the philanthropic arm of AXA Equitable Life Insurance Company. The Foundation directs the company's philanthropic and volunteer activities, working to improve the quality of life in communities across the country where AXA has a presence.  Since 2003, the AXA Foundation has awarded over $18.5 million in college scholarships through its multifaceted flagship program, AXA Achievement, which provides resources that help make college possible:  access and advice.  More than 3,900 students, known as AXA Achievers, have received scholarships.  For more information, visit www.axa-achievement.com.

About AXA Equitable

In business since 1859, AXA Equitable Life Insurance Company is a leading financial protection company and one of the nation's premier providers of life insurance, annuity, and investment products and services. The company's products and services are distributed to individuals and business owners through its retail distribution channel, AXA Advisors, LLC and to the financial services market through its wholesale distribution channel, AXA Distributors, LLC.

AXA Equitable, a subsidiary of AXA Financial Inc., is part of the global AXA Group, a worldwide leader in financial protection strategies and wealth management. "AXA Group" refers to AXA, a French holding company for an international group of insurance and financial services companies together with its direct and indirect consolidated subsidiaries. For more information, visit www.axa-equitable.com.

SOURCE AXA Equitable