Axellus to Launch New Lactose-free Probiotic Supplement for the Whole Family in Finland

HELSINKI, April 4, 2012 /PRNewswire/ --

Axellus Oy, a leading marketer of health supplements in Finland and part of the Nordic region's market leader Axellus Group, will begin distributing a new chewable probiotic lactose-free supplement for the whole family developed especially for the Finnish market.

The new lactose-free supplement is manufactured by Anlit Advanced Nutrition Supplements, an innovative developer of quality consumer vitamins, minerals and dietary supplements for the whole family. It will be sold in Finland under the brand name Sana-sol, which is targeted for family use.

The chewable dairy-free probiotic supplement promotes healthy intestinal microflora, thereby improving overall intestinal and immune health. It is delivered in white chocolate-flavored blister-pack cubes.

"Lactic acid bacteria which you can eat without water is very useful for Finns when we go to the summer cottages by the lakes in summer time or when travelling abroad and defending the body against the new kind of bacteria," said Axellus Oy's managing director Kari Haapakorva.

The new supplement was developed by Anlit to meet the growing demand for products for those who suffer from lactose intolerance, representing some 20 percent of Finland's population. The Finish market for probiotic products is estimated at some 20 million euro annually.

"Axellus presented us with the need to come up with lactose-free probiotic for those who suffer from lactose intolerance," said Shai Karlinski, VP marketing at Anlit. "This is a great opportunity for us to further expand our successful partnership with Axellus and strengthen our offerings in the rapidly developing Finnish market."

Anlit's probiotics products assist good digestion and help restore the good bacteria while naturally strengthening the body's defense system.

Anlit will present its child-friendly products at Vitafoods Europe, which will take place May 22-24, 2012 in Geneva, Switzerland.

About Axellus Oy

Axellus Oy is a leading Finnish manufacturer and distributor of health products. The company's best-known brands in the Finnish market include Möller, Nutrilett, Sana-Sol, Ladyvita and Gerimax.

Axellus has an important role in supporting the all-round wellbeing of Finns. Through its products, Axellus offers nutritional advice that may be applied to different stages of life. Axellus's range of products includes vitamin and Omega-3 fatty acid supplements, as well as weight management and sports nutrition products.

About Anlit Advanced Nutrition Supplements

Anlit is an innovative developer and producer of quality consumer vitamins, minerals and dietary supplements for children. Since 1990, Anlit has been dedicated to developing, manufacturing and marketing high-quality products to ensure the health and nutrition of children worldwide.

For more information about Anlit advanced nutrition supplements, visit http://www.anlit4kids.com.

Company Contact
Shai Karlinski
VP Marketing
Anlit
Tel: +972-54-2621333
E-Mail: [email protected]

SOURCE Anlit Advanced Nutrition Supplements