Axis Bank Expands the Use of Earnix to Boost Customer and Pricing Analytics Power

Jul 08, 2015, 03:00 ET from Earnix

TEL AVIV, Israel, July 8, 2015 /PRNewswire/ --

Earnix, a leading provider of integrated pricing and customer analytics solutions for banking and insurance, announced today that Axis Bank has been using the Earnix software for the 3rd consecutive year. Earnix Banking empowers Axis Bank to build lasting, mutually beneficial relationships across their asset and liabilities products sets.

The Earnix banking platform is used by global & regional banks across various lines of business, acquiring market insight from the portfolio level all the way to the account level. This enables decision makers identifying and diagnosing current competitive position and market trends over time.

Balaji Narayanamurthy, EVP - Head of Business Intelligence at Axis Bank commented "The Earnix professional services team has great knowledge in understanding the risk and demand facets of financial customer interactions. Using the Earnix Banking software gives us better insight into our customer needs, hence enabling us to build lasting, mutually beneficial relationships."

"We are honored that Axis Bank recognizes the value Earnix is bringing to the bank," added Dr. Reuven Shnaps, VP Professional Services at Earnix. "We strive to have long term relationships with our customers, and we look forward to continuing working with Axis Bank's analytical & business experts. Our team will support the bank in leveraging the Earnix analytical framework & banking platform to enhance Axis Bank's understanding of its customers and tailor optimal strategies to achieve its business objectives and competitive positioning."

About Axis Bank
Axis Bank is the third largest private sector bank in India. Axis Bank offers the entire spectrum of services to customer segments covering Large and Mid-Corporates, SME, Agriculture and Retail Businesses.

With its 1,947 domestic branches (including extension counters) and 11,245 ATMs across the country, as of 31st March 2013, the network of Axis Bank spreads across 1,263 cities and towns, enabling the Bank to reach out to a large cross-section of customers with an array of products and services. The Bank also has overseas offices in Singapore, Hong Kong, Shanghai, Colombo, Dubai and Abu Dhabi.

The Bank's website offers comprehensive details about its products and services.

About Earnix 

Earnix integrated customer analytics software empowers financial services companies to achieve optimal business performance through data science and predictive analytics. Earnix analytical solutions drive superior product, pricing, and marketing decisions, while ensuring alignment with changing market dynamics. Earnix combines predictive modelling and optimization with real-time connectivity to core operational systems, bringing the power of analytic-driven decisions to every customer interaction. For more information, visit

Aviv Cohen, VP of Products & Marketing