NEW YORK, July 19, 2016 /PRNewswire/ --
Increasing Awareness of Benefits of Ayurvedic Products, Government Initiatives to Encourage Their Usage, Rising Purchasing Power to Drive Demand for Ayurvedic Products in India
According to a recently released TechSci Research report, "India Ayurvedic Products Market Forecast & Opportunities, 2011 - 2021", India Ayurvedic products market is projected to register a CAGR of 16% during 2016-2021. Introduction of Ayurvedic nutraceuticals & dietary supplements as well as Ayurvedic cosmetics & skin care products is likely to boost the market over the next five years. Moreover, rising health concerns and awareness of side-effects of allopathy are few of the major factors driving consumer preference for Ayurvedic products in the country. Rising number of exclusive showrooms and increasing availability of Ayurvedic products at multi-branded stores is also boosting sales of Ayurvedic products in the country.
Browse 30 market data Tables and 17 Figures spread through 101 Pages and an in-depth TOC on "India Ayurvedic Products Market"
India has attained global prominence for its vast Ayurvedic product range and is emerging as a preferred destination for medical tourism. The country's southern region attracts large number of tourists for Ayurvedic treatments as the region has more than 100 government-run Ayurvedic hospitals along with several private health centers, around 750 dispensaries and more than 800 registered Ayurvedic medicine manufacturing units. In 2015, Ayurvedic personal care market grabbed the largest revenue share on account of increasing popularity of Ayurvedic cosmetics and skin care products in India.
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"Ayurvedic products are gaining popularity in India and across the globe due to the natural medicinal benefits they offer without any side effects. Apart from this, Government of India is encouraging & promoting usage of Ayurvedic products through education and national awareness programs. Various manufacturing companies are focusing on developing innovative Ayurvedic products and investing in marketing strategies in order to generate awareness and increase their brand value as well as sales. All these underlying factors are anticipated to drive Ayurvedic products market in the country over the next five years.", said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
"India Ayurvedic Products Market Forecast & Opportunities, 2011 - 2021" has evaluated future growth potential of India Ayurvedic products market and provides statistics and information on market size, consumer behavior and trends. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment evaluation. Besides, the report identifies and analyzes emerging trends along with essential drivers, challenges and opportunities present in India Ayurvedic products market.
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