Ayzenberg and [a]listdaily Lead 1st Conference Focused on Mobile for Brand & Entertainment Marketers Dec. 3rd

PASADENA, Calif., Oct. 29, 2014 /PRNewswire/ -- Ayzenberg and [a]listdaily are announcing the first conference focused exclusively on mobile for brands and entertainment marketers that will take place at the W Hollywood Hotel on Dec. 3rd.

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"More and more, brands are looking to the entertainment industry for marketing cues. We have all agreed new mobile is where consumers are for a long time now. Social media, original video brand stories and influencer marketing have been at the front of a real brand development, only now we also have all the tools to prove ROI on brand lift and engagement," said Eric Ayzenberg, Chief Creative Strategist of Ayzenberg. "This summit is a 5-pronged approach to the most painful problems advertisers are looking to solve about mobile."

The summit will break down mobile marketing, focusing on major key areas as they pertain to brand and entertainment marketers:

Being Mobile-First
With smartphones and tablets now accounting for the largest share of mobile media consumption, what does a truly mobile-first marketing strategy really entail? Hot off the Apple stage at iPhone 6 presentation, Kristian Segerstrale, COO and Executive Director of Super Evil Megacorp will discuss how to grow a brand in tablet gaming with Peter Levin, President of Interactive Ventures & Games at Lionsgate. Levin recently led an investment in mobile games company Next Games and is continuing to grow the studio's portfolio of premium digital and mobile properties.

Hacking Big Data and Analytics
In the digital advertising world today, marketers are faced with an overwhelming level of inventory and audience fragmentation. Rebecca Markarian, VP of Social Media at Ayzenberg, will lead a discussion around which data and analytic tools matter the most to measure brand engagement across the mobile social web.

Programmatic and Influencer Marketing for Mobile
With automated ads projected to explode in the next two years and mobile programmatic overtaking desktop early next year, Robert Brill, Executive Director of ION and Programmatic Media at Ayzenberg, will discuss the current state of one of the fastest growing areas of advertising with Ross McCray, CEO of VideoAmp, a new programmatic platform for video. Learn how to optimize your media buys for mobile consumption in a time where technology enables automated processes to improve results.

Monetizing Mobile
The dollars are finally catching up with the eyeballs. Mobile game revenues are projected to overtake console game revenues next year and social media companies like Facebook are already making the bulk of their revenues from mobile ads. Devin Radford, Executive Director of Mobile at Fox Digital Entertainment, John Boyden, SVP of Product at DEFY Media, Marcus Gners, COO of LifeSum and Tina Tran, Head of Business Development at Halfbrick Studios will be discussing what is really working for them right now.

The morning keynote "The Science of Sharable Content" will be delivered by Buzzfeed's Terry City. As VP for Buzzfeed West Coast, he oversees sales and strategy for Buzzfeed in growing Los Angeles and Bay Area operations. City has been working with top brands such as Taco Bell, Toyota, NBCUniversal, Starbucks and Sony. His keynote will address the evolution of media and how new innovations in distribution technologies have changed how it's consumed. Terry will also dive into the science behind creating shareable content for the mobile social web.

"We are really excited to have Terry City keynote the 10th [a]list summit. BuzzFeed, with its 150 million monthly unique visitors from mostly mobile traffic, has captured the attention of investors, advertisers and the entire media industry lately. Terry and his team are changing the media industry from the bottom up and they have truly made sharable content into a science," said [a]listdaily's Executive Director, Joakim Baage.   

There will also be special presentations from thought leaders such as DreamLab at Dreamworks' Animation Head of Product Development, Shiraz Akmal talking about the new division at DreamWorks Animation that creates mobile, immersive and interactive experiences.

In total, over 30 industry leaders will be speaking and 300 brand marketers is expected to be in attendance. Media partners include Venture Beat, NATPE with mNectar and TriNet as sponsors. A partial list of top speakers includes:

• Kristian Segerstrale, COO and Executive Director of Super Evil Megacorp
• John Boyden, SVP of Product at DEFY Media
• Devin Radford, Executive Director – Mobile at Fox Digital Entertainment
• Ross McCray, CEO of VideoAmp
• Maria Pacheco, Sr. Director of Mobile Marketing at DreamWorks Animation
• Stephen Blackwell, CEO of Spinmedia
• Marcus Gners, COO of LifeSum
• Peter Levin, President of Interactive Ventures & Games, Lionsgate
• Andrew Stalbow, CEO of Seriously
• Bill Rehbock, General Manager of Content Marketing at NVIDIA
• Tina Tran, Head of Business Development at Halfbrick Studios
• Jon Bauch, Partner at Anthem Venture Partners
• Vincent Juarez, Principal and Director of Media, Ayzenberg
• Rebecca Markarian, Vice President of Social Media, Ayzenberg
• Robert Brill, Executive Director of ION and Programmatic Media, Ayzenberg

For more information about [a]list summit and to see the latest speakers added each day, visit alistsummit.com.

To receive event updates as well as the best news, analysis and features concerning entertainment marketing, visit alistdaily.com.

For sponsorships and speaking opportunities, contact Jay Baage: [email protected].

For press and media partnerships, contact Lauren Arevalo-Downes: [email protected].

About [a]listdaily

[a]listdaily, published by Ayzenberg Group, is a must-read publication by over 100,000 entertainment marketing insiders each month featuring trends, news, analysis and commentary relevant to advertising and marketing in media, entertainment and youth lifestyle products. [a]listdaily is also facilitating an active community for brand marketers across social media platforms to connect and share insights: alistdaily.com

About [a]list summit

The [a]list summit is programmed by the editorial team at [a]listdaily and the Ayzenberg Group strategy team and is a popular forum for exchanging ideas between industry thought leaders. The summit has over the years hosted thousands of executives in Los Angeles, New York City, San Francisco, Las Vegas, Seattle and the Napa Valley and features the latest trends relevant to advertising and marketing in entertainment, video games, youth lifestyle products and more: alistsummit.com

About Ayzenberg Group

One of the ten largest privately held creative firms on the West Coast, Ayzenberg is a full-service advertising agency with a distinctly social and agile approach. We're all about creating and sharing brand stories–in a real-time, always-on, multi-screen way. We have advertising, social media, digital, original content, media planning and implementation, analytics and more under one roof, working as one. From videogame to beverage and consumer electronic brands, our clients value how we target, convert and generate traction with today's connected 'Gen Now' consumers. Current clients include Activision, EA, Microsoft, Red Bull, Sony, Mattel, Yahoo!, Disney, and Warner Bros. For more information, please visit ayzenberg.com.

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Contact Information

Ayzenberg Group
[email protected]

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