Ayzenberg doubles down on social-forward creative efforts supported by influencer-fueled amplification strategies with new team members
Several senior creative strategists join Ayzenberg's social, digital, and Influencer Outreach Network ION teams
PASADENA, Calif., June 17, 2015 /PRNewswire/ -- Over the past year Ayzenberg has emerged as one of the leading independent West Coast agencies focused on social-forward campaigns designed to drive large spikes in conversation and engagement among brand audiences. With recognition rolling in for campaigns for Xbox, Microsoft, Warner Brother's Interactive, Zynga and more, the agency is on a roll and plans to continue with three new senior team members: Siobhan O'Neill, Matt West and Steven Lai.
"We have always been in the business of building a team to play in the media arts Super Bowl. It's good to see amazing talent and clients joining our quest," said CEO Eric Ayzenberg.
O'Neill and West join the award-winning social and digital team as leading creative strategists. O'Neill has served a diverse range of Fortune 500 clients in the automotive, CPG, Retail, and Corporate/Public Affairs sectors. During seven-plus years at Edelman Digital, she led the development of integrated marketing and digital crisis management strategies for clients including Nestle, Mattel, Microsoft, Belkin, Bush Brothers & Company, and many more. She is joined by Matt West, who got his start in on-air in radio and later honed his skills behind-the-scenes in broadcast and cable television, most recently leading the digital component of Fox's long-running reality series, American Idol. He has already begun working on Harmonix's campaign for Rock Band 4.
Steven Lai joins Ayzenberg's influencer agency ION after 5 years at Machinima, where he helped build partner-relations efforts and branded integration offerings. At ION, his role will be developing branded partnerships for ION's state of the art toolset for matching brands and creators to activate social content in a long-term and scalable way.
Together these three senior leaders will work to further develop the agency's reputation as a leader in creative delivery through a client-centric approach to integrated marketing.
About Ayzenberg
One of the ten largest privately held creative firms on the West Coast, Ayzenberg is a full-service advertising agency with a distinctly social and agile approach. We're all about creating and sharing brand stories–in a real-time, always-on, multi-screen way. We have advertising, social media, digital, original content, media planning and implementation, analytics and more under one roof, working as one. From videogame to beverage and consumer electronic brands, our clients value how we target, convert and generate traction with today's connected 'Gen Now' consumers. Current clients include Activision, EA, Microsoft, Red Bull, Sony, Mattel, Yahoo!, Disney, and Warner Bros. For more information, please visit ayzenberg.co.
About ION
The Influencer Outreach Network (ION) is an agency within the Ayzenberg which uses a state of the art process and toolset, the ICN®, to match progressive brands with their content creator Brand SoulMates®. ION provides a long-term, scalable way to activate social content and is powered by a managed service team with over 20 years of brand integration experience. Whether it's automotive, entertainment, gaming, technology, or fashion, ION provides maximum engagement and ROI for both brands and creators. For more information, visit joinion.net.
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Ayzenberg
ION
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SOURCE Ayzenberg Group
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