B Hotels & Resorts® Introduces New "Value Full-Service" Hotel Concept

FORT LAUDERDALE, Fla., May 22, 2012 /PRNewswire/ -- With a successful first year in business under its belt – including the launch of B Ocean Fort Lauderdale and the highly-anticipated debut of B South Beach – B Hotels & Resorts® is on the move.  The company today announced the launch of its new 'b2 hotel' concept, bringing the chic approachability of B Hotels & Resorts® to savvy, value-conscious travelers.  

Headquartered in South Florida, b2 hotels will tout the signature experiences of its sister B brand, including select B Signature Elements catering to the experience-driven guest. Where B Hotels compete with four-star hotels in key destinations, b2 hotels will compete with three- and three-and-a-half star hotels in a more diverse roster of urban and suburban markets nationwide. 

"b2 is a lifestyle experience, showcasing inspiring designs, inviting social spaces, and a variety of complimentary technology offerings," said Ayelet Weinstein, CEO of B Hotels & Resorts®.  "With our new value full-service concept, guests receive a full-service experience including distinct culinary offerings, 24-hour in-room dining and access to spa amenities, while owners enjoy the benefits of a select-service operational and expense model."

The b2 hotel brand will revolutionize the traditional operation model of select-service hotels, offering sophisticated travelers access to full-service amenities found at B Hotels, but at a more affordable price point, while upholding self-expression hospitality and delivering tailored guest experiences.  Consistent among all b2 hotels, guests will find the following B Signature Elements:

• B Social™ – As a brand focused on social interactions, standard design elements incorporate communal seating, tables and inviting gathering spaces.
• B in Touch™ – Travelers stay connected with FreeB™ Wi-Fi, complimentary high-speed internet access throughout all public spaces and guestrooms, courtesy iPads and the touchscreen Monscierge®, a digital destination guide.  
• B Ambiance™ – Signature sound, lighting and scent are enhancing the ambiance in public spaces of the hotel.  
• B Nourished™ – Food and beverage offerings include distinct culinary concepts, in-room dining, and banquet and catering services.
• B Indulged® – b2 hotels include an intimate spa suite, with tailored massage offerings performed in an inviting, tranquil environment.
• B Active® – Guests can stay fit and re-energize while traveling with access to the fitness center.
• B Adventurous™ – Excursions and event offerings developed to explore and discover all that each destination has to offer.  
• B Sensitive™ – Green initiatives and sustainable alternatives are implemented during the renovation process and long-term operations.

"The b2 hotel brand will cater to a wide variety of business and leisure travelers, including today's social networking generation, through its offerings of upscale, designer accommodations, warm and approachable culture, service and amenities," said Chris Tompkins, Senior Vice President of Marketing and Brand Programs. 

The first b2 location is expected to be announced in the next coming weeks. 

For more information, visit www.BHotelsandResorts.com. 

SOURCE B Hotels & Resorts