B2C Marketers Are Beating B2B Marketers at Content Marketing

CLEVELAND, Oct. 14, 2015 /PRNewswire/ -- There are four key differences between business-to-consumer (B2C) and business-to-business (B2B) marketers when it comes to content marketing.  Those findings are part of the new B2C content marketing research published today by Content Marketing Institute (CMI) and MarketingProfs.

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This is the fourth year for one of the most highly anticipated content marketing research reports in the world: The  B2C Content Marketing 2016: Benchmarks, Budgets and Trends-- North America, sponsored by TrackMaven.  The findings come from North American business-to-consumer (B2C) marketers —just a slice of the thousands of marketers surveyed in 25 industries worldwide.

One of the central themes of this year's business-to-consumer (B2C) research is that communication is an important key to content marketing success. While studying this year's data, we made that observation about business-to-business (B2B) marketers, too; however, it's even more apparent with B2C marketers. Compared with B2B marketers, we found B2C marketers differ in four key areas:

They meet with teams more frequently to discuss their content marketing progress

• Get more value out of their team meetings
• Are more likely to document their content marketing strategy and editorial mission
• Rate their organization as more effective at content marketing

"The most effective content marketers are those whose organizations have a clear vision of what content marketing success looks like," explains Joe Pulizzi, founder, Content Marketing Institute and author, Content Inc.  "That clarity, together with frequent team meetings, a documented strategy, and an editorial mission statement, can help transform a good content marketing program into a great one."

Once again this year, creating engaging content was a top priority for B2C content creators (73%). But also among their priorities, we found they want a better understanding of their audience (38%), they want to become better storytellers (37%), and they want to become stronger writers (20%).

"You cannot create engaging content until you know what content your audience wants or needs," explains Ann Handley, Chief Content Officer, MarketingProfs, and author of Everybody Writes. "Once you do that, then it's critical you focus on making sure your content creators have the right skills to create stories that really resonate with and stand out to your audience."

Read more about the eye-opening findings in the report or download the full report now. 
For research charts, pictures, video, quotes and more, you can grab them from Dropbox. 
To view all CMI research visit http://contentmarketinginstitute.com/research/

About Content Marketing Institute 
Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI's Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring. CMI publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012-2015 Inc. 500/5000 company. Watch this video to learn more about CMI.

About MarketingProfs 
MarketingProfs offers real-world education for modern marketers. More than 600,000 marketing professionals worldwide rely on our free daily publications, virtual conferences, MarketingProfs University, and more to stay up to date on the most important trends and tactics in marketing—and how to apply them to their businesses. Visit MarketingProfs.com for more.

Press Contact: 
Amanda Subler 
Content Marketing Institute 
[email protected] 
216-941-5842

SOURCE Content Marketing Institute

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http://contentmarketinginstitute.com