- Companies: 10+ – Including Amway Corp ., Church and Dwight Co. Inc., Colgate-Palmolive Co., Dr. Fresh LLC, GlaxoSmithKline Plc, Henkel AG & Co. KGaA, Johnson and Johnson Inc., Kao Corp., Lion Corp., and Sunstar Suisse SA among others.
- Coverage: Key drivers, trends, and challenges; Product insights & news; Value chain analysis; Parent market analysis; Vendor landscape
- Segments: Product (baby toothpaste and baby toothbrush)
- Geography: Europe, North America, APAC, MEA, and South America
Get a comprehensive report summary describing the market size and forecast along with research methodology. The sample report is available in PDF format
According to the recent market study by Technavio, the baby oral care market size is expected to increase by USD 291.25 million from 2020 to 2025, with an accelerated CAGR of 2.59%. The report provides a detailed analysis of drivers & opportunities, top winning strategies, competitive scenarios, future market trends, market size & estimations, and major investment pockets.
Vendor Insights-
The global baby oral care market is concentrated. Vendors are deploying growth strategies such as product compliance, quality, brand, reliability, and price to compete in the market. The key developments of some of the vendors are listed below:
- Amway Corp. - In July 2020, the company partnered with Holzapfel Effective Microbes (HEM) to develop personalized probiotics with the goal of supporting wellness through gut-health-related benefits such as immunity, weight management, brain health, and skin health.
- Church & Dwight Co. Inc. - In December 2020, the company acquired Matrixx Initiatives, Inc.
- Colgate-Palmolive Co. - In March 2021, the company joined forces with Philips for electric toothbrushes in Latin America.
This report provides a full list of key vendors, their strategies, and the latest developments. Request a PDF Sample Now
Regional Market Outlook
The baby oral care market share growth in APAC will be significant during the forecast period. China is the key country for the market in the region. Moreover, market growth in APAC will be faster than the growth of the market in other regions. The growth of the market in this region is attributed to factors such as the growing awareness about reducing the prevalence of ECC.
Learn about the contribution of each segment summarized in concise infographics and thorough descriptions. View a PDF Sample Report
Latest Drivers & Trends in the Market-
- Baby Oral Care Market Driver:
- Growing awareness about reducing the prevalence of ECC
ECC or baby bottle tooth decay refers to tooth decay in infants and toddlers. It is a prevalent disease in children under the age of six. Major vendors are educating consumers on how to prevent ECC. For instance, on its website, Colgate-Palmolive has listed various factors that cause ECC. It has also provided preventive measures, such as regular brushing. Therefore, increasing awareness about the prevalence of ECC will drive the demand for baby oral care products such as toothpaste and toothbrush.
- Baby Oral Care Market Trend:
- Increasing emphasis on organic products:
Many baby oral care manufacturers use natural substances in their products owing to the increasing popularity of organic beauty and personal care products. For instance, Hain Celestial offers organic under the brand Earth's Best. Similarly, Colgate-Palmolive offers Colgate My First Fluoride-Free Toothpaste. Hence, the increasing emphasis on organic baby oral care products will be a key trend in the market during the forecast period.
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Don't miss out on the opportunity to speak to our analyst and find more insights about this market. Technavio can also help you customize this report according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time.
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Baby Oral Care Market Scope |
Report Coverage |
Details |
Page number |
120 |
Base year |
2020 |
Forecast period |
2021-2025 |
Growth momentum & CAGR |
Accelerate at a CAGR of 2.59% |
Market growth 2021-2025 |
USD 291.25 million |
Market structure |
Concentrated |
YoY growth (%) |
1.71 |
Regional analysis |
Europe, North America, APAC, MEA, and South America |
Performing market contribution |
APAC at 35% |
Key consumer countries |
US, China, UK, Germany, and France |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Amway Corp ., Church and Dwight Co. Inc., Colgate-Palmolive Co., Dr. Fresh LLC, GlaxoSmithKline Plc, Henkel AG & Co. KGaA, Johnson and Johnson Inc., Kao Corp., Lion Corp., and Sunstar Suisse SA |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents
1 Executive Summary
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 01: Parent market
- Exhibit 02: Market characteristics
- 2.2 Value chain analysis
- Exhibit 03: Value chain analysis - Personal Products
3 Market Sizing
- 3.1 Market definition
- Exhibit 04: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 05: Market segments
- 3.4 Market outlook: Forecast for 2020 - 2025
- Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
- Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 08: Five forces analysis 2020 & 2025
- 4.2 Bargaining power of buyers
- Exhibit 09: Bargaining power of buyers
- 4.3 Bargaining power of suppliers
- Exhibit 10: Bargaining power of suppliers
- 4.4 Threat of new entrants
- Exhibit 11: Threat of new entrants
- 4.5 Threat of substitutes
- Exhibit 12: Threat of substitutes
- 4.6 Threat of rivalry
- Exhibit 13: Threat of rivalry
- 4.7 Market condition
- Exhibit 14: Market condition - Five forces 2020
5 Market Segmentation by Product
- 5.1 Market segments
- Exhibit 15: Product - Market share 2020-2025 (%)
- 5.2 Comparison by Product
- Exhibit 16: Comparison by Product
- 5.3 Baby toothpaste - Market size and forecast 2020-2025
- Exhibit 17: Baby toothpaste - Market size and forecast 2020-2025 ($ million)
- Exhibit 18: Baby toothpaste - Year-over-year growth 2020-2025 (%)
- 5.4 Baby toothbrush - Market size and forecast 2020-2025
- Exhibit 19: Baby toothbrush - Market size and forecast 2020-2025 ($ million)
- Exhibit 20: Baby toothbrush - Year-over-year growth 2020-2025 (%)
- 5.5 Market opportunity by Product
- Exhibit 21: Market opportunity by Product
6 Customer landscape
7 Geographic Landscape
- 7.1 Geographic segmentation
- Exhibit 23: Market share by geography 2020-2025 (%)
- 7.2 Geographic comparison
- Exhibit 24: Geographic comparison
- 7.3 Europe - Market size and forecast 2020-2025
- Exhibit 25: Europe - Market size and forecast 2020-2025 ($ million)
- Exhibit 26: Europe - Year-over-year growth 2020-2025 (%)
- 7.4 North America - Market size and forecast 2020-2025
- Exhibit 27: North America - Market size and forecast 2020-2025 ($ million)
- Exhibit 28: North America - Year-over-year growth 2020-2025 (%)
- 7.5 APAC - Market size and forecast 2020-2025
- Exhibit 29: APAC - Market size and forecast 2020-2025 ($ million)
- Exhibit 30: APAC - Year-over-year growth 2020-2025 (%)
- 7.6 MEA - Market size and forecast 2020-2025
- Exhibit 31: MEA - Market size and forecast 2020-2025 ($ million)
- Exhibit 32: MEA - Year-over-year growth 2020-2025 (%)
- 7.7 South America - Market size and forecast 2020-2025
- Exhibit 33: South America - Market size and forecast 2020-2025 ($ million)
- Exhibit 34: South America - Year-over-year growth 2020-2025 (%)
- 7.8 Key leading countries
- Exhibit 35: Key leading countries
- 7.9 Market opportunity by geography
- Exhibit 36: Market opportunity by geography ($ million)
8 Drivers, Challenges, and Trends
- 8.2 Market challenges
- Exhibit 37: Impact of drivers and challenges
9 Vendor Landscape
- 9.2 Vendor landscape
- Exhibit 38: Vendor landscape
- 9.3 Landscape disruption
- Exhibit 39: Landscape disruption
- Exhibit 40: Industry risks
10 Vendor Analysis
- 10.1 Vendors covered
- Exhibit 41: Vendors covered
- 10.2 Market positioning of vendors
- Exhibit 42: Market positioning of vendors
- 10.4 Church and Dwight Co. Inc.
- Exhibit 48: Church and Dwight Co. Inc. - Overview
- Exhibit 49: Church and Dwight Co. Inc. - Business segments
- Exhibit 50: Church & Dwight Co. Inc. -Key news
- Exhibit 51: Church and Dwight Co. Inc. - Key offerings
- Exhibit 52: Church and Dwight Co. Inc. - Segment focus
- 10.5 Colgate-Palmolive Co.
- Exhibit 53: Colgate-Palmolive Co. - Overview
- Exhibit 54: Colgate-Palmolive Co. - Business segments
- Exhibit 55: Colgate-Palmolive Co. -Key news
- Exhibit 56: Colgate-Palmolive Co. - Key offerings
- Exhibit 57: Colgate-Palmolive Co. - Segment focus
- 10.6 Dr. Fresh LLC
- Exhibit 58: Dr. Fresh LLC - Overview
- Exhibit 59: Dr. Fresh LLC - Product and service
- Exhibit 60: Dr. Fresh LLC - Key offerings
- 10.7 GlaxoSmithKline Plc
- Exhibit 61: GlaxoSmithKline Plc - Overview
- Exhibit 62: GlaxoSmithKline Plc - Business segments
- Exhibit 63: GlaxoSmithKline Plc-Key news
- Exhibit 64: GlaxoSmithKline Plc - Key offerings
- Exhibit 65: GlaxoSmithKline Plc - Segment focus
- 10.8 Henkel AG & Co. KGaA
- Exhibit 66: Henkel AG & Co. KGaA - Overview
- Exhibit 67: Henkel AG & Co. KGaA - Business segments
- Exhibit 68: Henkel AG & Co. KGaA- Key news
- Exhibit 69: Henkel AG & Co. KGaA - Key offerings
- Exhibit 70: Henkel AG & Co. KGaA - Segment focus
- 10.9 Johnson and Johnson Inc.
- Exhibit 71: Johnson and Johnson Inc. - Overview
- Exhibit 72: Johnson and Johnson Inc. - Business segments
- Exhibit 73: Johnson & Johnson- Key news
- Exhibit 74: Johnson and Johnson Inc. - Key offerings
- Exhibit 75: Johnson and Johnson Inc. - Segment focus
- 10.10 Kao Corp.
- Exhibit 76: Kao Corp. - Overview
- Exhibit 77: Kao Corp. - Business segments
- Exhibit 78: Kao Corp.-Key news
- Exhibit 79: Kao Corp. - Key offerings
- Exhibit 80: Kao Corp. - Segment focus
- 10.11 Lion Corp.
- Exhibit 81: Lion Corp. - Overview
- Exhibit 82: Lion Corp. - Business segments
- Exhibit 83: Lion Corp. - Key offerings
- Exhibit 84: Lion Corp. - Segment focus
- 10.12 Sunstar Suisse SA
- Exhibit 85: Sunstar Suisse SA - Overview
- Exhibit 86: Sunstar Suisse SA - Business segments
- Exhibit 87: Sunstar Suisse SA - Key offerings
- Exhibit 88: Sunstar Suisse SA - Segment focus
11 Appendix
- 11.2 Currency conversion rates for US$
- Exhibit 89: Currency conversion rates for US$
- 11.3 Research methodology
- Exhibit 90: Research Methodology
- Exhibit 91: Validation techniques employed for market sizing
- Exhibit 92: Information sources
- 11.4 List of abbreviations
- Exhibit 93: List of abbreviations
About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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Technavio Research
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Website: www.technavio.com/
SOURCE Technavio
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