Baby Powder Market Worth $659 Million by the End of 2019

Dec 08, 2015, 03:00 ET from RnR Market Research

PUNE, India, December 8, 2015 /PRNewswire/ --

Global baby powder market is witnessing several innovations to improve the performance, safety, and efficiency of baby hygiene products with vendors developing variants of baby powder products depending on the skin types and age. For instance, Johnson & Johnson remains committed to investing in R&D with an aim of delivering high quality and innovative products.

Complete report on baby powder market spread across 80 pages, profiling 6 major companies and supported with 28 data exhibits is now available at is now available at

The global baby powder market is dominated by international vendors such as Chicco, Johnson & Johnson, and Pigeon. The competitive environment in this market is expected to intensify with an increase in product/service extensions. International players are expected to grow inorganically during the forecast period by acquiring regional or local players.

According to the report, developing countries have witnessed rapid urbanization in the last 10 years, which has led to a rise in disposable income and dual-income households. The number of working women has also increased. This has had a positive impact on the baby powders market worldwide. The market research analyst projects the baby powder market to reach around USD 659 million by the end of 2019. APAC and Latin America account for the largest infant population globally. This market research report anticipates these regions to represent a high-potential, untapped market for baby care products during the forecast period.

The health risks associated with baby powder is expected to deter the growth of the market during the forecast period. Usage of talcum powders could cause respiratory problems such as Talcosis in infants. Studies suggest that the inhalation of talcum powder could also cause pneumonia and asthma in extremely sensitive babies. For instance, during 2013, Johnson and Johnson's India plant license was revoked, by the Maharashtra FDA. The due to the usage of ethylene oxide, a substance used for the production of industrial chemicals, in the sterilization process of their baby powder product.

The key global players include Burt's Bees, Chicco, Johnson & Johnson, Mothercare, Pigeon and PZ Cussons. Other Prominent Vendors in the market are Anti-Monkey Butt, ASDA, Bathtime Kids, Caldesene, Curash Baby Care, Gaia, Gerber, Gentelle, Himalaya, Morissons', Simple, and Superdrug. Order a copy of Global Baby Powder Market - Market Study Report 2015-2019 report @

Further, the report states that rising awareness about the harmful effects associated with excessive usage of baby powder has affected the market adversely.

Another reports related to baby care available with is Global Baby Hygiene Products Market 2015 - 2019, which says APAC and Latin America are the most attractive retail targets globally and represent a high-potential, untapped market for baby care products as well. It has the largest population of children in the world, which has contributed to the high demand for baby hygiene products, including baby diapers, baby wipes, baby powders, baby soaps, baby shampoos and conditioners, baby lotions, and baby fragrances and perfumes. Manufacturers and retailers are constantly involved in product innovation and development to widen their baby care product offerings in the market, using new technologies and advanced marketing strategies.

The analysts forecast the Global Baby Hygiene Products market to grow at a CAGR of 6.62% over the period 2014-2019. To calculate the market size, the report considers revenue generated through the sale of baby hygiene products worldwide. Baby hygiene products can be broadly segmented into the following categories: Baby Diapers, Baby Wipes, Baby Powders, Baby Soaps, Baby Shampoos and Conditioners, Baby Lotions, and Baby Fragrances and Perfumes. The key players in the industry are Johnson & Johnson Ltd., Kimberly-Clark Corp., Procter & Gamble Co. (P&G) and Unicharm Corp. Other Prominent Vendors in the market are Associated Hygienic Products, Babisil, Burt's Bees, FARLIN, First Quality Enterprises, Hengan, Himalaya Wellness, Kao Group, KCK Industries, Mustela, Naterra International, Pigeon, Sebapharma and The Hain Celestial Group. Access the complete report at .  

Explore more reports on children's health and beauty care market segment at .

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