BABY RUTH® AND YANKEES SWING INTO A THIRD SEASON PARTNERSHIP WITH RETURN OF LIMITED-EDITION TREATS

Yankee fans can enjoy exclusive Baby Ruth milkshakes and limited-edition Baby Ruth Baked Pinstripe Bars throughout the 2025 season

PARSIPPANY, N.J., March 24, 2025 /PRNewswire/ -- Baby Ruth®, the classic candy bar bursting with dry roasted peanuts, rich caramel and smooth nougat, is teaming up with the New York Yankees for a third season by bringing back beloved Baby Ruth items.

Fans can enjoy delicious treats and fun surprises from Baby Ruth as they cheer for their favorite team. There will also be exclusive retail offers at 7-Eleven. On Opening Day, Thursday, March 27, the first 400 people in select stores will receive a free Baby Ruth Baked Pinstripe Bar. From March 24 through June 24, fans will also receive $1 off when they buy one Baby Ruth candy and one Baby Ruth Baked Pinstripe Bar (with the 7Rewards app).

Additionally, Yankees Fireworks Night presented by Baby Ruth will take place on Friday, June 27 vs. the Athletics. The showstopping postgame display, which will begin immediately following the 7:05 p.m. game, has quickly become a highlight on the Yankees' annual promotional calendar.

"We're stepping up to the plate for what promises to be a triumphant, third season with the New York Yankees," said Neal Finkler, Vice President of Marketing for the Ferrero Mainstream Chocolate portfolio. "Baby Ruth and the New York Yankees are iconic American brands, and we're thrilled to bring back fan-favorite treats. Whether it's our classic bars or limited-edition creations, we want fans to feel like MVPs with every sweet moment at the Stadium."

Baby Ruth will also be bringing back its beloved, limited-edition Baby Ruth milkshake – a melody of creamy chocolate ice cream, chocolate sprinkles, chocolate drizzle and whipped cream, all topped with a Baby Ruth bar. Yankee Stadium attendees will be able to treat themselves to the shake throughout the season, and Baby Ruth candy bars will be available at select concession stands.

"We are excited to continue our partnership with Baby Ruth by serving the Baby Ruth milkshake at Yankee Stadium again in 2025," said Marty Greenspun, New York Yankees Senior Vice President of Strategic Ventures. "The shake stood out as one of the most popular items on our menu last year, and our guests will be thrilled to know that it will be available at every Yankees game, along with the always-classic Baby Ruth candy bar."

To learn more about the New York Yankees and Baby Ruth partnership, as well as deals in your area, visit Baby Ruth's social platforms including Facebook, Twitter and Instagram.

About Baby Ruth®
Born in Chicago in 1921, Baby Ruth® is bursting with dry roasted peanuts, rich caramel, smooth nougat and crazy deliciousness. For a century, this all-American candy bar has been delighting consumers with its perfectly delicious taste. Keep up with the latest news about Baby Ruth at www.babyruth.com and on social platforms including Facebook, Twitter and Instagram.

About Ferrero®
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. More than 38,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group's family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate.

Ferrero entered the North American market in 1969 and has grown to more than 5,100 employees in 15 plants and warehouses, and eight offices in North America across the United States, Canada, and the Caribbean. It has expanded its presence and portfolio with the addition of iconic brands such as Butterfinger®, CRUNCH®, Keebler®, Famous Amos®, Mother's Cookies®, and other distinctive cookie and chocolate brands. Follow @FerreroNACorp on Twitter and Instagram. www.ferreronorthamerica.com.

About The New York Yankees®
Founded in 1903, the New York Yankees (www.yankees.com and @yankees on social media) are the most successful and popular team in Major League Baseball history, having won 27 championships while appearing in 41 World Series. The club plays its home games at Yankee Stadium, which is one of New York City's most-frequented tourist destinations and home to numerous non-baseball events, including college football's Bad Boy Mowers Pinstripe Bowl. As a result of their on-field accomplishments and iconic interlocking "NY" logo, the Yankees are among the most recognized brands in the world.

Media Contact: [email protected]

SOURCE Ferrero North America