Baby Stroller and Pram Market to Grow at 5% CAGR to 2020

Jan 19, 2016, 01:00 ET from RnR Market Research

PUNE, India, January 19, 2016 /PRNewswire/ --

Growing urbanization is driving baby stroller and pram market growth with increased spending on baby care products and changing lifestyles triggering market growth, which has resulted in a projected CAGR of over 5% for the global baby stroller and pram market during 2016-2020.

Complete report on baby stroller and pram market spread across 82 pages, analyzing 4 major companies and providing 40 data exhibits is now available at

According to government rules and regulations, baby strollers and prams have to undergo several quality checks before they are sold in the market. This improves the quality produced by the vendors. Increased demand from developing nations is another major trend. Thus, with the combined effect of drivers and emerging trends, the future of the global baby stroller and pram market looks promising.

Geographically, the baby stroller and pram market is well diversified across Europe, North America, the APAC region, and ROW. Europe held the top position with the biggest market share in terms of revenue in 2015. The main reasons contributing to Europe's high market share is the improvements in product quality along with rising demand for multifunctional and convenient baby travel gear and decreasing price amongst the population. Order a copy of Global Baby Stroller and Pram Market 2016-2020 report @

Product Segmentation and Analysis of the Baby Stroller and Pram Market - Buggy (prams), Compact (prams), Comfort (strollers), 3-wheeler (strollers) and Multi-child (strollers). The year 2015 witnessed the dominance of the comfort strollers segment with more than 37% share. However, the 3-wheeler strollers segment is gaining traction and is expected to have the fastest growth during the forecast period. Peg Perego, Kolcraft, Britax, Bumbleride, Mountain Buggy and Valco are some of the trending brands for 3-wheeler strollers.

Segmentation and Analysis by Sales Channel of the Baby Stroller and Pram Market - Baby boutique stores, Chain specialized stores, Mass market stores and Online retailers. In terms of sales channel, the chain specialized stores segment was the leading distributor of baby strollers and prams and accounted for a significant share of more than 55% in 2015. These stores are organized retail outlets, which offer a wide variety of baby care products to consumers.

Increased consumer concerns regarding the safety of their child and the rise in per capita income in developing economies such as APAC and ROW, which include Latin America, Middle East, and Africa, are spurring the growth of the market, making them an attractive location for the launch of new products. Therefore, international vendors are increasing venturing into these market and expanding their market share.

The leading vendors in the baby stroller and pram market are: Baby Jogger, Chicco, Dorel, Evenflo and Graco. Other Prominent Vendors in the market are: Baby Trend, Brevi, Britax, Bugaboo, Bumbleride, Combi, Concord, Inglesina, Joovy, Mamas and Papas, Mee Mee, Mother Care, Orbit Baby, Peg Perego, Stokke, Thule, and UPPAbaby.

Further, the report states that declining birth rates in developed countries are one such challenge. The rise in unemployment in these countries has made people reluctant to start a family, which in turn affects the sales of baby strollers and prams.

Regionally, the European baby stroller and pram market is set to grow at a CAGR of 3.87% to 2019 according to another research available at . Britax Childcare Holdings, Chicco, Dorel Industries, Jane, Peg Perego USA, Baby Joggers, Baby Trends, Brevi, Combi, Concord, Cosatto, Evenflo, Kiwi Baby, Mamas and Papas, Mother Care, Newell Rubbermaid, Orbit Baby and UPPAbaby are companies mentioned in this research.

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