BabyCenter® Announces Winners Of 2016 Moms' Picks Awards

SAN FRANCISCO, March 17, 2016 /PRNewswire/ -- BabyCenter®, the #1 pregnancy and parenting digital resource, today announced the winners of its annual Moms' Picks Awards, the best gear and products as decided by parents. Through an online voting event that generated nearly 95,000 votes, parents bestowed best-in-class honors on 20 products.

According to a new study from BabyCenter, moms note safety (92 percent), quality (92 percent), low price (89 percent), and positive recommendations from other parents (77 percent) among their top purchase criteria.

"Shopping for baby and toddler products is time-consuming, expensive ($5,000 on average for the first year), and stressful. We all want the best gear our money can buy, but sorting through the thousands of options out there is tough. Parent recommendations are a great shortcut, and that's why BabyCenter created the Moms' Picks Awards," said Linda Murray, BabyCenter Global Editor in Chief. "Each year tens of thousands of parents vote on their favorite baby and toddler products and we share the winners. Moms' Picks Awards go to the products that rise above the rest when it comes to safety, durability, value, and style. Safety and reliability are always the top criteria, but today's parents also want whimsy and style – for example, the winning baby bathtub this year is a big yellow inflatable duck."

To quench moms' thirst for information, relieve some of their anxiety, and simplify the decision-making process, BabyCenter has created the ultimate parent-driven product-recommendation engine.

The 2016 Moms' Picks are:

To see all the winners, please visit http://www.babycenter.com/baby-product-awards. For information on how BabyCenter Moms' Picks are chosen by parents, see http://www.babycenter.com/picks.

The 2016 Moms' Picks Awards are an annual feature of BabyCenter's Products & Gear channel, which features shopping lists, checklists, product recommendations, and buying guides. The channel is designed to simplify the shopping process and help parents feel more satisfied with their purchases. For more information, please visit the BabyCenter Products & Gear channel: http://www.babycenter.com/baby-products-and-gear.

About BabyCenter^® LLC
BabyCenter is the world's partner in parenting. The #1 pregnancy and parenting digital destination, BabyCenter reaches more than 45 million parents a month from every corner of the globe through its 11 owned and operated properties in 9 different languages. In the United States, 8 in 10 new and expectant moms online use BabyCenter each month. BabyCenter provides parents with trusted information, advice from peers, and support that's Remarkably Right® at every stage of their child's development. Products include websites, mobile apps, online communities, email series, social programs, print publications, and public health initiatives. BabyCenter also leverages its industry-leading audience engagement to provide unparalleled insights and innovative marketing solutions to the world's top brands, retailers, and institutions. BabyCenter is also committed to improving maternal health globally, and, through its Mission Motherhood™ campaign, works closely with nonprofits, NGOs, and governments to help make motherhood safer for all women. BabyCenter LLC is a member of the Johnson & Johnson family of companies. Visit BabyCenter on Facebook, Pinterest, Instagram, and LinkedIn or follow @BabyCenter and @MomInsights on Twitter.

SOURCE BabyCenter

Related Links

http://www.babycenter.com