BabyCenter® Announces Winners of First Annual Best Product Awards

SAN FRANCISCO, Nov. 9, 2012 /PRNewswire/ -- BabyCenter.com, the #1 pregnancy and parenting destination worldwide, announced the winners of its first annual BabyCenter Product Awards. BabyCenter surveyed more than 2,000 moms, consulted with baby gear expert Jamie Grayson, and read hundreds of reviews across the web to determine the winners. BabyCenter selected an "Editors' Pick" and "Moms' Pick" winner across fifteen categories, from the best car seats to the best toddler beds, making the awards a true indication of what the must-have products and gear are, and what new moms can't live without.

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"Parents turn to BabyCenter every day for pregnancy and parenting advice," says Linda Murray, Global Editor in Chief of BabyCenter. "According to our 21st Century Mom® Insights Series, moms spend upward of $10,000 during their child's first year. With the launch of our Product Awards and Products & Gear Channel, we're providing the tools parents need to feel less overwhelmed and make smarter buying decisions."

The 2012 BabyCenter Product Award winners are:

To coincide with the launch of the BabyCenter Product Awards, BabyCenter also announced the launch of Products & Gear, a new resource to help parents feel informed and empowered when shopping for baby gear. Shopping checklists, product recommendations, and illustrated buying guides help simplify the shopping process. Plus, from its 21st Century Mom® Insights Series BabyCenter knows that moms are using digital tools and services to shop. In fact, 86 percent of moms use social media regularly, which is why BabyCenter is proud to offer an innovative Product Picture Poll as part of the Products & Gear channel.

The Product Picture Poll is a visual tool that makes it easy for mom to poll her friends, family, and entire social network to help her decide which products to buy. Mom will be able to easily create picture polls and share via Email, Facebook, Twitter and Pinterest as well as within her BabyCenter Community groups.  

For more information, please visit the BabyCenter Products & Gear channel: http://www.babycenter.com/baby-products-and-gear.

For more information on the BabyCenter Product Awards, please visit:
http://www.babycenter.com/baby-product-awards.

About BabyCenter® LLC

BabyCenter® is the voice of the 21^st Century Mom® and modern motherhood. It's the #1 pregnancy and parenting destination worldwide, reaching more than 13 million moms monthly in the U.S. and more than 29 million moms monthly in 22 markets from Australia to India to China. In the United States, 7 in 10 babies born last year were BabyCenter babies. BabyCenter is the world's partner in parenting, providing moms everywhere with trusted advice from hundreds of experts around the globe, friendship with other moms like them, and support that's remarkably right at every stage of their child's development. BabyCenter also works with some of the world's most prominent brands and institutions to provide life-stage marketing solutions and a direct line to highly engaged moms. BabyCenter is a member of the Johnson & Johnson family of companies.

SOURCE BabyCenter(R) LLC