BABYCENTER® Re-Launches Its Top 10 Mom Blog With Fresh Faces And A Brand-New Look

SAN FRANCISCO, Sept. 16 /PRNewswire/ -- BABYCENTER®, moms' most trusted pregnancy and parenting site, today announced the re-launch of its Momformation® blog, a Top 10 parenting blog first launched in 2007 to publish unique, compelling, and humorous stories about all aspects of parenting.  The redesigned Momformation blog includes expanded content areas, new parenting and lifestyle bloggers, and a fresh, modern design.  To access Momformation, please visit http://momformation.com from your computer or mobile device, including Android and iPhone.

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To offer a more comprehensive look at parenting today, BabyCenter welcomes some of the most influential and trusted voices in the social media community to its Momformation masthead. Top bloggers such as Sherry and John Petersik (Young House Love), Liz Gumbinner and Kristen Chase (Cool Mom Picks), Marie LeBaron (Make and Takes),  Catherine McCord (Weelicious), Whitney Moss and Heather Flett (Rookie Moms), Alicia Rockmore and Sarah Welch (Get Buttoned Up), Elina Furman (Mamaista), Allison Czarnecki (Petit Elefant), and Kami Bigler (No Biggie) will join beloved Momformation regulars such as Betsy Shaw, Carolyn Robertson, Joyce Slaton, Denise Cortes, former Babble blogger Whit Honea and Amy Graff, who  pens one of the top blogs for the San Francisco Chronicle.  These well-known new bloggers will contribute tips on food, home design, crafts and activities, life organization, beauty and fashion, product reviews, and giveaways. BabyCenter lifestyle and trend experts Laurie Gelman and Moms and the City (Denise Albert, Melissa Gerstein and Raina Seitel Gittlin) will also join Momformation, covering motherhood and celebrities.

"The new Momformation brings the voice of modern motherhood to life on BabyCenter. Its mix of humorous and touching stories, newsy parenting items, and useful tips on everything from what to make for dinner to how to keep your house from looking like a daycare makes it an addictive daily treat for our moms," says Linda Murray, editor in chief of BabyCenter.

Momformation's new visually compelling design allows users to easily connect with its more than 30 bloggers, discover new content, and navigate through four distinct channels:

• Mom Stories: Real parents sharing the celebrations, disasters, dilemmas, and day-to-day trials and tribulations of modern parenting.    
• Celebrities: Baby bumps, tabloid breakups, celebrity kids, creative baby names, and life in the spotlight from pro celeb seekers including Moms and the City
• Life and Home: Recipes, crafts, home organization, activities, and more from some of today's top parenting and home blogs, including Young House Love, Make and Takes, Get Buttoned Up, Rookie Moms, Petit Elefant, No Biggie, and Weelicious.
• Products and Prizes:   Unique finds, gear reviews, useful lists, and giveaways from popular product finders from Cool Mom Picks, Mamaista, and tada! shop.

"We're thrilled to be part of BabyCenter, an established brand that means so much to millions of moms all around the world," says Liz Gumbinner, publisher and editor-in-chief of Cool Mom Picks. "We look forward to the chance to bring our recommendations to a new audience of moms who don't want the same old-same old for their kids."

"As new parents and fans of BabyCenter, John and I jumped at the chance to be regular contributors on the new Momformation. It's a great opportunity to let parents everywhere know that having a baby doesn't mean losing your style (or your mind)," says Sherry Petersik, co-founder of popular home design blog Young House Love.

BabyCenter also announced today the creation of the BabyCenter Blog Network, a handpicked group of 50 to 100 mom and dad bloggers from all stages of parenthood. In addition to serving as guest bloggers on Momformation, they'll be eligible to participate in interactive marketing programs with BabyCenter and its many marketing partners. For more information, please e-mail [email protected].

With 8 million moms in the U.S. and 20 million around the world, BabyCenter provides an unprecedented platform for a rich dialogue between influential bloggers and real moms. For more on opportunities to align your brand with moms talking about the joys and challenges of motherhood, visit http://www.babycentersolutions.com/.

About BabyCenter®, LLC

BabyCenter® is the voice of the 21st Century Mom® and modern motherhood. It's the #1 pregnancy and parenting destination worldwide, reaching more than 8 million moms monthly in the U.S. and more than 20 million moms monthly in 22 markets from Australia to India to China. In the United States, 7 in 10 babies born last year were BabyCenter babies. BabyCenter is the world's partner in parenting, providing moms everywhere with trusted advice from hundreds of experts around the globe, friendship with other moms like them, and support that's remarkably right at every stage of their child's development. BabyCenter also works with some of the world's most prominent brands and institutions to produce life-stage marketing solutions and a direct line to highly engaged moms. BabyCenter is a member of the Johnson & Johnson family of companies. Momformation® is a registered trademark of BabyCenter®.

SOURCE BabyCenter, LLC